Senior Marketing Manager

Summary

Join Natera as a Senior Marketing Manager, Carrier Screening & UX, and develop and execute marketing initiatives to promote genetic tests and patient education tools to OBGYN/IVF providers and their patients. This role involves creating multi-channel campaigns, collaborating with cross-functional teams, conducting market research, and managing marketing projects and budgets. You will contribute to the marketing strategy, collaborating on product and UX roadmaps. The position requires a minimum of 5 years of experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting, with a Bachelor's degree. The ideal candidate will have experience in life sciences and women's health. This remote position is based in California and offers competitive benefits.

Requirements

• B.A. or B.S. degree required
• Minimum of 5 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience
• Experience in life sciences, health technology, or diagnostics required
• High integrity
• Project management including organization, attention to detail, and timeline tracking
• Experience marketing products and services to healthcare providers including synthesizing clinical information and composing concise promotional copy
• Strong collaboration and leadership skills with cross-functional teams
• Strong communication and presentation skills
• Basic financial and economic modeling skills. Analytical, problem-solving mindset required

Responsibilities

• Develop and implement HCP and patient marketing campaigns, content, and engagement tactics to communicate the value and drive adoption of Horizon carrier screening and support services
• Drive marketing strategy to collaborate on product / UX roadmap to uniquely position Natera’s tests and support services for the IVF market
• Partner cross-functionally with product, UX, patient experience, sales, medical, and leadership to understand customer needs and inform offerings
• Create and execute marketing plans to increase awareness and ensure the promotion of key Horizon and cross-portfolio messages through appropriate marketing channels
• Conduct market research on customer drivers, competitive landscape, and effectiveness of messaging to refine marketing strategy
• Identify and size business opportunities by creating business cases and financial models
• Effectively manage marketing projects, timelines, vendors and budget
• Track and improve ROI for marketing programs

Preferred Qualifications

• MBA/Advanced degree preferred
• Women’s Health experience preferred
• Familiarity with, interest in digital marketing channels and tactics preferred

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• Generous employee referral program