Product Marketeer

Summary

Join Go Vocal, a global social impact scale-up, as a Product Marketeer to drive product adoption and market growth for our participatory SaaS tool. You will work with 300+ city clients, developing onboarding programs, creating customer education strategies, and building playbooks for upselling. This role involves managing product launches, defining pricing strategies, and developing sales enablement materials. You'll need 4+ years of product marketing experience in SaaS, strong data analysis skills, and exceptional communication abilities. Go Vocal offers a competitive salary, benefits, and a collaborative, supportive work environment.

Requirements

• Have a passion for public governance and citizen engagement, combined with 4+ years of product marketing experience in technology, particularly in SaaS platforms
• Be skilled in using data to measure adoption and impact
• Be experienced in designing and executing adoption programs
• Be able to identify and drive revenue opportunities
• Be self-driven and thrive when working autonomously, with a strong ability to leverage data and tools to inform decisions
• Be experienced with product tools (e.g. Mixpanel, …)
• Be able to analyze usage data and trends independently
• Be familiar with tools like Salesforce or Planhat
• Be knowledgeable about key metrics like churn and MRR
• Be skilled at creating engaging narratives that clarify complex product features and their value, with exceptional communication and presentation skills
• Have strong ability to communicate ideas clearly
• Be skilled in creating playbooks and training materials
• Be comfortable in delivering presentations and videos
• Be effective at aligning teams and ensuring smooth communication
• Be based in Central European time zone

Responsibilities

• Develop and execute onboarding and adoption programs for new and existing features
• Create customer education and enablement strategies to drive platform usage
• Partner with our Customer Success team and CSMs to identify and address adoption barriers
• Build playbooks for upselling and cross-selling premium features and add-ons
• Track and analyze usage metrics to uncover opportunities and risks
• Drive customer advocacy by developing success stories
• Create resources to help CSMs effectively upsell the platform
• Manage the full feature launch lifecycle for the customer base, including internal and external communications
• Oversee the product marketing execution of new feature and product launches as part of the quarterly release cycle to clients
• Collaborate with the Product Manager to define pricing strategies for features
• Own product positioning and messaging for government market segments
• Develop sales enablement briefs and materials tailored to resonate with public sector buyers

Benefits

• Unlock your full potential and create social impact at scale
• Become a key factor in our rapid transition from a startup to a scaleup (50 employees today), and our international expansion
• Work in a fast-paced, collaborative, and supportive environment
• Be part of our dynamic, international team
• Enjoy an informal work vibe with open communication and full transparency on results
• Participate in our various hybrid (in-person/remote) team events, inspiring team lunches, our company book club, bi-quarterly strategic town halls, and yearly global team retreats
• Spend 10% of your time on personal projects and self-development for the long run
• Receive a competitive salary package (salary range is between 45.000 - 75.000 euro gross), incl. perks such as a yearly training budget, unlimited access to mental wellbeing support via OpenUp, 26 days PTO, quarterly collective Fridays, full flexibility on working from home, budget for your co-working space, and much more