Senior Product Marketing Manager

Summary

Join Virta Health, a company revolutionizing type 2 diabetes and weight-loss care, as a Senior Product Marketing Manager. You will lead go-to-market efforts for the commercial business, driving key company decisions and unlocking growth. This role requires a seasoned product marketer skilled in storytelling and cross-functional collaboration. You will develop product positioning, messaging, and go-to-market strategies, working closely with sales and other teams. The position demands strong analytical and communication skills, along with experience in market research and sales enablement. Virta offers a values-driven culture and competitive compensation.

Requirements

• 8+ years of experience in product marketing preferably in healthcare, B2B SaaS, or Enterprise B2B2C markets
• Proven expertise in go-to-market strategies, product positioning, and messaging
• Ability to work cross-functionally with clinical and product teams to translate complex needs into market-ready solutions
• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
• Experience supporting sales enablement and creating effective go-to-market collateral

Responsibilities

• Lead upstream marketing activities, including market research and competitive analysis, to refine our positioning and go-to-market strategies
• Develop product positioning and competitively differentiated messaging based on user research, market insights, and product knowledge. Translate this messaging into sales presentations, talking points, objection handling, and enablement materials
• Plan and execute go-to-market strategies for new features and product launches, working closely with cross-functional teams to ensure cohesive and effective rollout
• Partner closely with commercial teams and lead key growth initiatives driving customer acquisition, engagement, and retention
• Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
• Serve as the bridge between product, sales, customer success, and other teams, ensuring alignment and collaboration in go-to-market (GTM) initiatives

Preferred Qualifications

Management consulting background

Benefits

Compensation range is $144,000 - $180,000