Product Marketing Manager

Summary

Join Foxen, a Columbus, Ohio-based company providing innovative insurance compliance solutions and financial services for multifamily real estate, as their Product Marketing Manager. You will develop strategies, content, and messaging to promote Foxen's property management technology products. This role requires collaborating with product, marketing, and sales teams to drive awareness, pipeline, and product adoption. Responsibilities include crafting compelling product positioning, conducting market research, creating sales collateral, and training teams. The ideal candidate possesses 5-7 years of experience in product marketing, strong communication skills, and a data-driven mindset. Foxen offers competitive pay, bonuses, and a comprehensive benefits package.

Requirements

• 5-7 years of experience in product marketing, preferably in a tech startup or SaaS environment
• Proven ability to craft clear and compelling product messaging and positioning
• Strong project management skills with the ability to manage multiple priorities
• Exceptional communication and storytelling skills, with a focus on customer-centric messaging
• Experience working with sales teams and enabling them to succeed through effective materials and training
• Data-driven mindset with familiarity in tracking KPIs (e.g., product adoption rates, campaign ROI)

Responsibilities

• Develop and execute go-to-market strategies for new product launches and feature updates to drive awareness and adoption in the market
• Assist in cross-functional work with product and sales teams to define launch goals, messaging, and success metrics
• Craft compelling product positioning, messaging, and value propositions tailored to our target audiences
• Translate our product developments and features into clear and easy-to-understand customer benefits
• Conduct market research to understand customer needs, competitive landscape, and emerging trends. Gather insights through interviews, surveys, and usage data to refine messaging and strategy
• Create and maintain sales collateral, including presentations, product sheets, and competitive battlecards
• Train sales, customer success, and relationship management teams on product messaging, positioning, and use cases
• Collaborate with other Marketing team members to produce blogs, whitepapers, videos, and other materials that support the buyer’s journey
• Partner with customer success to create onboarding materials, tutorials, and retention campaigns
• Act as the bridge between the product team and customer-facing teams, ensuring alignment on roadmap priorities and feedback loops
• Work closely with demand generation to develop campaigns that drive pipeline growth
• Stay updated on industry trends, regulations, and competitive landscape to identify new opportunities and potential threats
• Act as a subject matter expert on the multifamily property management technology market

Preferred Qualifications

• Familiarity with tools like Salesforce, Marketing Automation, Google Analytics, or similar platforms
• Experience in multifamily property management technology or insurance technology

Benefits

• Competitive pay
• Bonus opportunities
• Robust benefits package
• Choice of three health insurance plans
• Voluntary dental
• Vision
• Short-term disability
• Long-term disability
• Life insurance
• Paid time off
• Paid holidays
• 401k with 4% company match
• Yearly learning & development stipend