Product Marketing Contractor

Summary

Join Karbon, a global leader in practice management software, as a Product Marketing professional to support go-to-market (GTM) launches for strategic integration partnerships and feature launches. This fully remote contract role (up to 15 hours/week for 6 months, with possible extension) requires 3+ years of B2B SaaS product marketing experience, specifically in managing GTM strategies and launch executions. You will collaborate with cross-functional teams, create compelling marketing content, and execute joint marketing campaigns. The ideal candidate is highly organized, detail-oriented, and excels at cross-functional collaboration. This role reports to the product marketing lead on Partnerships and Integrations. Karbon offers a collaborative, team-oriented culture, global experience, and opportunities for growth within a fast-growing company.

Requirements

• 3+ years of product marketing experience in B2B SaaS, specifically in managing GTM strategies and launch executions
• Excel at cross-functional collaboration, particularly in aligning product, sales, and marketing strategies
• Have strong storytelling skills with demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
• Possesses exceptional writing skills with demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats

Responsibilities

• Develop and execute GTM strategies and plans for select partnership and integration launches
• Build partner intake and onboarding processes, resource library and knowledge bases
• Develop co-marketing content templates and asset libraries
• Coordinate with marketing stakeholders (design, content, social etc.) and cross-functional teams (sales, product, marketing) for impactful partner launches
• Track and report on GTM milestones and deliverables
• Develop sales enablement materials including one-pagers, sales preview slides, and partner briefing materials
• Create customer-facing content like landing pages, press releases, blog posts, and case studies
• Write newsletter content and social media copy for partner announcements
• Plan and execute joint marketing campaigns with partners
• Coordinate webinars, events, and digital marketing initiatives
• Support partner sales teams with marketing assets and campaigns

Preferred Qualifications

Relevant accounting technology industry marketing experience would be a plus

Benefits

• Gain global experience across the USA, Australia, New Zealand, UK, Canada and the Philippines
• Work with (and learn from) an experienced, high-performing team
• A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
• Be part of a fast-growing company that firmly believes in promoting high performers from within