Human Interest is hiring a
Product Marketing Director, Remote - United States
![Logo of Human Interest](https://cdn.jobscollider.com/logo/human-interest-3759.webp)
Summary
The job is for a Product Marketer Leader at Human Interest, a fast-growing tech company offering retirement benefits to small and medium-sized businesses. The role involves evolving the customer strategy, performing market research, developing messaging strategies, creating customer personas, and working closely with various teams.
Requirements
- 10+ years of marketing experience with at least 5 years in product marketing or product management
- Experience growing strategic B2B market segments with best practices you can implement on day one
- An obsession with customers and data
- Extensive experience writing emails and collateral to tailor to specific value props and audiences
- A talent for identifying, communicating, and delivering value
- Meticulous organization and time management skills
- Hands-on experience managing campaigns using Salesforce and Marketo
- People management experience within a revenue marketing organization
- Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members
- Proven ability to work effectively across marketing and sales organizations
- Experience working in a fast-paced, high growth software company where change is a constant
- Self-starter, ability to lead innovative, entrepreneurial efforts, and drive for excellence
- Ability to manage multiple projects, determine project urgency and execute detailed action plans
- Able to function independently, as well as collaboratively with other team members
Responsibilities
- Perform extensive and ongoing dissection of our market to identify strategic customer segments and messaging opportunities
- Build a customer insights engine that delivers analysis and key findings to the entire company
- Own the competitive landscape by conducting thorough research on competitors and identify our unique value proposition, objection-handling, and develop resources for field teams
- Through sound reasoning surmise how to best position Human Interest to employers and plan participants, highlighting the benefits and capabilities that differentiate us
- With Product, work on developing and launching new product features and messaging accordingly
- Integrating user-experience and field feedback into product updates and innovation
- Create customer personas, customer case studies, education resources, and product training that enable our Marketing, Revenue, and Customer Success teams to better serve employers and plan participants
- Relentlessly optimize messaging based on actual results; it is never “one and done” here; we continue to improve, measure results, and iterate again
- Work closely with Partner Marketing and together determine the best way to reach our different audiences - HCM, SBOs, Accountants, Financial Advisors, etc
- Partner with Revenue Enablement to roll-out training and talk tracks for each of our teams: Customer Service, Customer Onboarding, Sales and Partnerships
- Map and investigate the end-to-end customer journey, partner and connect across functions to improve the experience
- Identify new omni-channel marketing campaigns opportunities for Marketing to execute
- Usher in our go-to-market strategy as we evolve our offering, including naming, positioning, and launch marketing
- Listen weekly to Gong calls to identify areas of opportunity, particularly around win/loss
- Share your analysis and recommendations with Human Interest leadership
Benefits
- A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
- Top-of-the-line health plans, as well as dental and vision insurance
- Generous PTO and parental leave policies
- Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
- Lyra - Enhanced Mental Health Support for Employees and dependents
- Carrot - Fertility healthcare and family forming benefits
- Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt
- Monthly work-from-home stipend; quarterly lifestyle stipend
- Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech
- Fun online and regional events and celebrations and department and company offsites
- The vast majority of our positions can be 100% remote
This job is filled or no longer available
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