Human Interest is hiring a
Product Marketing Director, Remote - United States

Summary

The job is for a Product Marketer Leader at Human Interest, a fast-growing tech company offering retirement benefits to small and medium-sized businesses. The role involves evolving the customer strategy, performing market research, developing messaging strategies, creating customer personas, and working closely with various teams.

Requirements

• 10+ years of marketing experience with at least 5 years in product marketing or product management
• Experience growing strategic B2B market segments with best practices you can implement on day one
• An obsession with customers and data
• Extensive experience writing emails and collateral to tailor to specific value props and audiences
• A talent for identifying, communicating, and delivering value
• Meticulous organization and time management skills
• Hands-on experience managing campaigns using Salesforce and Marketo
• People management experience within a revenue marketing organization
• Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members
• Proven ability to work effectively across marketing and sales organizations
• Experience working in a fast-paced, high growth software company where change is a constant
• Self-starter, ability to lead innovative, entrepreneurial efforts, and drive for excellence
• Ability to manage multiple projects, determine project urgency and execute detailed action plans
• Able to function independently, as well as collaboratively with other team members

Responsibilities

• Perform extensive and ongoing dissection of our market to identify strategic customer segments and messaging opportunities
• Build a customer insights engine that delivers analysis and key findings to the entire company
• Own the competitive landscape by conducting thorough research on competitors and identify our unique value proposition, objection-handling, and develop resources for field teams
• Through sound reasoning surmise how to best position Human Interest to employers and plan participants, highlighting the benefits and capabilities that differentiate us
• With Product, work on developing and launching new product features and messaging accordingly
• Integrating user-experience and field feedback into product updates and innovation
• Create customer personas, customer case studies, education resources, and product training that enable our Marketing, Revenue, and Customer Success teams to better serve employers and plan participants
• Relentlessly optimize messaging based on actual results; it is never “one and done” here; we continue to improve, measure results, and iterate again
• Work closely with Partner Marketing and together determine the best way to reach our different audiences - HCM, SBOs, Accountants, Financial Advisors, etc
• Partner with Revenue Enablement to roll-out training and talk tracks for each of our teams: Customer Service, Customer Onboarding, Sales and Partnerships
• Map and investigate the end-to-end customer journey, partner and connect across functions to improve the experience
• Identify new omni-channel marketing campaigns opportunities for Marketing to execute
• Usher in our go-to-market strategy as we evolve our offering, including naming, positioning, and launch marketing
• Listen weekly to Gong calls to identify areas of opportunity, particularly around win/loss
• Share your analysis and recommendations with Human Interest leadership

Benefits

• A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees
• Top-of-the-line health plans, as well as dental and vision insurance
• Generous PTO and parental leave policies
• Addition Wealth - Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness
• Lyra - Enhanced Mental Health Support for Employees and dependents
• Carrot - Fertility healthcare and family forming benefits
• Candidly - Student loan resource to help you and your family plan, borrow, and repay student debt
• Monthly work-from-home stipend; quarterly lifestyle stipend
• Employee Resource Groups including Veterans, Lift Ev’ry Voice, Pride, LatinX, Families, and Women in Tech
• Fun online and regional events and celebrations and department and company offsites
• The vast majority of our positions can be 100% remote