Product Marketing Manager

Summary

Join Ada, an AI customer service company, as a Product Marketing Manager, Competitive Intelligence. You will be the expert on Ada's competitive landscape, developing insights and strategies to position Ada as a leading AI platform. This high-impact role requires market research, technical skills, and strong communication to influence cross-functional teams. You will lead competitive intelligence programs, build battlecards, and provide strategic recommendations. The role involves collaboration with sales, marketing, and product teams to improve win rates and drive revenue growth. This position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years of experience in product marketing, competitive intelligence, or solutions consulting in a B2B SaaS environment
• Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights
• Proven track record of developing competitive intelligence programs and resources that influence GTM strategies
• Strong technical acumen with the ability to read technical documentation, demo competing products, and extract technical differentiators to identify opportunities for Ada
• Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders
• Comfortable working in a fast-paced, dynamic environment with the ability to manage multiple priorities
• Knowledge of AI and customer service technologies

Responsibilities

• Lead competitive intelligence: Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics. Deliver quarterly competitive landscape reports with actionable insights
• Build & maintain battlecards: Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter
• Strategic insights: Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making
• Cross-functional collaboration: Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies. Drive measurable improvements in win rates by 10% through competitive enablement
• Sales enablement: Support revenue teams with competitive training sessions, win/loss analyses, and deal support to improve win rates and drive revenue growth. Conduct at least 6 competitive training sessions annually with post-training assessment scores above 85%
• Thought leadership: Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader. Publish 4 (one per quarter) internal thought leadership reports annually

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology