Canonical is hiring a
Product Marketing Manager

Summary

Canonical is seeking a Product Marketing Manager with at least 5 years of experience in enterprise software or SaaS, who will be responsible for global go-to-market planning and execution for various products. The ideal candidate should have excellent communication skills, strategic thinking abilities, and a growth mindset.

Requirements

A minimum of 5 years in a Product Marketing function focused on enterprise software, SaaS experience preferred

Responsibilities

• Be responsible for go-to-market planning and execution for a range of products
• Lead on content dissemination planning, campaign development and planning for product launches
• Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceive and execute customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with the teams to plan events, webinars and support paid and social media promotion
• PR / AR coordination with Comms manager
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitor the competitive landscape to define product positioning that differentiates

Preferred Qualifications

• Knowledge of workflow and process automation, case management and no/low code application development
• Knowledge of enterprise content management / content services would also be ideal

Benefits

• Learning and Development
• Annual Compensation Review
• Recognition Rewards
• Annual Leave
• Priority Pass for travel
• Flexible working option