Remote Product Marketing Manager

Summary

The job is for a Product Marketing Manager at wealth.com, a leading estate planning platform. The role involves conducting market research, developing go-to-market strategies, creating marketing collateral, understanding market trends and competitors, and communicating product value to the sales team. The ideal candidate has 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing.

Requirements

• 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing
• Proven experience in managing SaaS product launches, and relevant activities and content for blogs, press and analyst relations
• Proficient with SaaS analytics, and the ability to define, collect, and analyze metrics that guide business decisions
• You have a true curiosity around customer personas, challenges, and behaviors
• Experience in multiple market segments and go to market motions, with a solid understanding of how each works together
• A Bachelor's Degree in Marketing

Responsibilities

• Design, build, and execute new go-to-market strategies cross-functionally with Product, Sales, Customer Success, and Revenue Ops
• Drive launch strategies and the marketing efforts to support GTM delivery and engagement
• Be a strategic partner to the sales organization, helping to define and communicate our value proposition and competitive positioning to target customer segments
• Develop and oversee messaging, working closely with the Product and Customer Success teams, to support product launches and initiatives
• Ensure internal cross-departmental groups are aligned with your launch strategies
• Track efforts of launches and strategize how to achieve key metrics in an ever agile environment
• Develop GTM collateral, sales material, and competitive intelligence information to enable sales and businesses development
• Collaborate with PR, corporate marketing, and event team on product launches to drive awareness and demand
• Understand market trends and competitors that enable you to develop differentiated marketing strategies and inform product decisions to increase our market presence and penetration
• Act as the voice of the customer, deeply knowing marketer and agency planners needs/requirements in order to prioritize recommendations to product and engineering teams
• Become a market expert on Wealth.com ’s current and future customers
• Communicate the value of new products and features to the sales team and develop sales communications tools that educate product experts on customer personas and the buyer's journey to best position Wealth.com against our competitors
• Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations
• Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
• Collaborate with customer success and sales to capture customer stories and references for internal training and external use

Benefits

• Competitive Salary
• Fully remote, flexible work environment. We do however meet together in person several times a year
• Full medical and dental benefits
• Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged
• Paid Parental Leave
• Company equity managed through Carta
• 401k with Match and 100% vesting upon hire
• Free estate planning!