Product Marketing Manager

Summary

Join Canonical as a Product Marketing Manager to develop marketing strategy and go-to-market plans at a global level for our security and compliance portfolio. This is a hands-on, multi-disciplinary position requiring close collaboration with product and engineering teams, content team, sales teams, and other marketing functions.

Requirements

• Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
• Passion for the cybersecurity industry and cybersecurity marketing
• Strong inter-personal management skills
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
• Appetite to deliver strong results and innovation
• Growth mindset - someone who is not afraid to think big and take on risk
• Willingness to roll up their sleeves
• Exceptional verbal and written communication skills
• Ability to work and thrive in a self-starter, fast-paced and changing environment
• Love for diverse work assignments and the opportunity to try new approaches

Responsibilities

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products
• Lead on content dissemination planning, campaign development and planning for product launches
• You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
• Conceiving and executing customer base communications and marketing programs to upsell and cross sell into our large base of customers
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
• Work with other teams to plan event, webinars and support paid and social media promotion
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns
• Monitoring the competitive landscape to define product positioning that differentiates

Benefits

• Fully remote working environment - we’ve been working remotely since 2004!
• Personal learning and development budget of $2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events