Product Marketing Manager

Summary

Join Daxko as a Product Marketing Manager and become the driving force behind market intelligence, strategy, and positioning. You will be responsible for developing and executing annual marketing strategies, providing data-backed research and insights, and leading go-to-market efforts for key partnerships. This role requires strong analytical and communication skills, experience in strategic planning and brand management, and proficiency in Salesforce. The ideal candidate is a collaborative team player who thrives in a fast-paced environment. Daxko offers a competitive salary, comprehensive benefits, performance-based incentives, and growth opportunities. The company is dedicated to diversity and inclusion and provides a supportive work environment.

Requirements

• 5+ years of experience in marketing, with a strong focus on strategy planning and brand management
• Exceptional communication and storytelling skills—both written and verbal
• Strong analytical and problem-solving abilities with a keen attention to detail
• Proficiency in Salesforce and an understanding of market research concepts (JTBD/ODI methodology preferred)
• Ability to thrive in a high-paced, dynamic work environment while managing multiple priorities

Responsibilities

• Be the Market Expert: Dive deep into industry trends, competitors, influencers, and target audiences to keep Daxko at the forefront of the market
• Shape Winning Strategies: Develop and execute annual intelligence strategies designed to achieve market leadership across all verticals
• Deliver Insight-Driven Marketing: Provide Brand Managers and stakeholders with data-backed research, insights, and trends to fuel strategic marketing execution
• Support High-Impact Initiatives: Lead marketing strategy and go-to-market (GTM) efforts for key partnerships, corporate offerings, and Daxko Exchange
• Inform Leadership Decisions: Create compelling assets and contribute to reporting for the Board of Directors and Senior Leadership Team to drive informed decision-making
• Craft Strategies That WOW: Develop persuasive proposals and initiatives that captivate the market and elevate our brand presence
• Foster Cross-Functional Collaboration: Work seamlessly with teams across the organization to ensure marketing, sales, and product goals are perfectly aligned
• Maximize Growth Opportunities: Plan and coordinate cross-product strategies to effectively market and sell additional solutions in alignment with company goals
• Champion the Industry: Bring passion and energy to the fitness, health, and wellness market, helping expand Daxko’s influence and leadership

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in health & wellness technology or SaaS
• Prior exposure to corporate partnerships and strategic GTM efforts

Benefits

• Flexible paid time off
• Affordable health, dental, and vision insurance options
• Monthly fitness reimbursement
• 401(k) matching
• New-Parent Paid Leave
• Casual work environments
• Remote work