Remote Product Marketing Manager

Summary

Join EnergyHub as a Senior Product Marketing Manager to drive success by strategically positioning and promoting our EV solution in the utility industry and climate tech space.

Requirements

• 7+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
• Strong understanding of product marketing principles, strategies, and tactics
• Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
• Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Passion for sustainability, renewable energy, and driving positive environmental impact
• Expertise in Microsoft Excel, PowerPoint

Responsibilities

• Lead Market Insights and Strategy: Become an expert on our customers and the challenges they face around EV adoption
• Customer Evangelism: Disseminate and evangelize our client insights across the company, ensuring all teams are aligned with our customer-centric approach
• Strategic Messaging and Positioning: Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs
• Cross-Functional Leadership: Lead and support our Sales, Marketing, Product, and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution
• Content and Collateral Development: Oversee the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution
• Go-to-Market Leadership: Develop and execute comprehensive go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement
• Competitive Analysis and Market Trends: Conduct in-depth competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging
• Content Strategy: Inform the content roadmap with EV audience insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events
• Cross-Functional Collaboration: Collaborate with Product, Sales, Client Success, Market Development, and Marketing teams to gather product information, conduct market research, and refine messaging and positioning
• Performance Measurement: Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement
• Leadership and Mentorship: Mentor junior team members and provide guidance to ensure the overall success of the product marketing function

Benefits

• 100% paid medical for employees
• 401(k) with employer match
• Casual environment
• Flexibility to set your own schedule
• Fully stocked fridge and pantry
• Free Citi Bike membership
• Secure bike rack
• Gym subsidy
• Paid parental leave
• Education assistance program