Product Marketing Manager

Summary

Join Fingerprint as a Product Marketing Manager and own the execution of product launches, drive competitive intelligence, and craft compelling messaging. You will collaborate cross-functionally to bring our solutions to market, shaping how we position our products to ensure customers understand their value. This role requires a strategic thinker with strong technical aptitude to translate complex technologies into clear narratives. You will work closely with Product Managers, define target audiences, develop go-to-market strategies, and enable sales teams. The position offers a competitive compensation range of $110k-$150k OTE and the opportunity to work in a dynamic, fast-paced startup environment.

Requirements

• 3-5 years of product marketing experience, with a strong background in product launches and GTM strategy
• Open to candidates in U.S. time zones, including Canada and Latin America
• Technical aptitude - Ability to explain complex technologies in a simple, compelling manner
• Startup experience is a must; candidates from large tech companies will be considered if they have prior startup experience
• Strong analytical and strategic thinking skills, with the ability to interpret market trends, customer insights, and competitive intelligence
• Excellent communication, storytelling, and presentation skills
• Proven ability to collaborate cross-functionally with product, sales, and marketing teams
• Self-starter with a results-driven mindset, comfortable working in a fast-paced, high-growth environment

Responsibilities

• Develop and execute comprehensive GTM strategies for new product launches, ensuring alignment across product, marketing, sales, and customer success teams
• Define target audiences and craft messaging that clearly articulates Fingerprint’s value proposition
• Create launch assets, including product positioning documents, sales enablement materials, and marketing collateral
• Train internal teams on new product capabilities, competitive positioning, and messaging
• Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team
• Work closely with Product Managers to ensure product roadmap decisions align with user needs and market opportunities
• Translate technical product capabilities into compelling value propositions tailored for different audiences
• Monitor and analyze the market landscape to identify trends, opportunities, and competitive threats
• Develop battle cards, competitive analysis reports, and materials to enable sales and marketing teams
• Conduct ongoing customer and market research to refine messaging and positioning
• Collaborate with the marketing team to develop integrated campaigns that support Fingerprint’s growth strategy
• Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
• Support demand generation initiatives by providing strategic input on messaging and content development
• Work with sales enablement to create training materials, presentations, and sales collateral
• Partner with customer success to gather feedback, testimonials, and use cases that inform product positioning and go-to-market efforts
• Align closely with marketing and product teams to drive successful product adoption and awareness

Preferred Qualifications

Experience in fraud prevention, identity, or cybersecurity is preferred but not required

Benefits

$110k - $150k OTE