Senior Product Marketing Manager

Summary

Join Backbase as a Senior Product Marketing Manager and become a critical facilitator of product knowledge, ensuring successful global go-to-market execution and up-to-date product information for customer-facing teams. You will ensure alignment, strategic positioning, and messaging of the Backbase product portfolio for Retail Banking & Wealth. Collaborate with various teams, including sales enablement, demand generation, and sales, to gather market insights and create enabling content for global and local campaigns. This role requires building a deep understanding of customer needs, market dynamics, and competition. You will define segmentation, use cases, and value propositions to build repeatable sales plays. Furthermore, you will manage and create various marketing materials and work with the product team to uncover new markets and influence roadmap decisions. Finally, you will validate hypotheses and leverage market trends to improve Backbase's offer and position.

Requirements

• You have 7+ years of experience in B2B software product or performance marketing required
• 4+ years of experience in product marketing or related area in multi-use case, B2B platforms and/or SaaS
• Native or native-level, writing, and presentation skills, as well as the ability to persuade, inspire and motivate others
• Ability to grasp complex, technical subjects and make them easy to understand

Responsibilities

• Build a deep understanding of our customers’ pains and needs, the market, lines of business and the competition across all the regions in which Backbase does business
• Create Go-To-Market strategies and plans for your area and work with stakeholders across the company to bring them to life (marketing, partners, sales, services, product)
• Define segmentation, use cases/scenarios, buyer personas and value propositions and use them to build repeatable sales plays aligned to specific lines of business
• Manage and create content to support Retail Banking & Wealth motions including whitepapers, solution briefs, presentations, customer success stories, blog posts, ebooks, webinars, and more
• Partner with Sales Enablement to develop effective materials and tools to support the sales process
• Work with the product team to uncover new markets, scenarios and use cases, define new offers and influence roadmap decisions
• Validate hypotheses through customer interviews, analyst inquiries, data analysis, and testing
• Locate and leverage market trends and product opportunities to help improve Backbase’s offer and position
• Watch competitive activities, identifying gaps and opportunities

Preferred Qualifications

Experience in banking / financial services / fintech is a plus but not required