Flowhub is hiring a
Product Marketing Manager in Worldwide

Summary

Flowhub is seeking a strategic Product Marketing Manager to join their team and help accelerate industry leadership by owning product positioning, competitive intelligence, sales enablement, and product launch strategy. The ideal candidate should be an organized, collaborative product marketer with strong communication skills and empathy for the customer. They will develop strategic product messaging, establish go-to-market strategies, optimize the customer lifecycle, and work cross-functionally with various teams.

Requirements

• Be an expert on the Flowhub dispensary growth platform
• Act as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points
• Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives, and build consensus among multiple stakeholders
• Minimum of 4 years in-house experience in product marketing for SaaS B2B tech companies
• Understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging
• Proficiency with modern marketing tools including AI-powered platforms
• Growth mindset with a results-driven approach to work (testing, measuring, iterating)
• Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)
• Proven B2B PLG product marketer with strong research and analytical skills

Responsibilities

• Own product positioning, competitive intelligence, sales enablement, and product launch strategy
• Develop strategic product positioning, messaging and storytelling that persuades target personas to action
• Establish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnerships
• Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, email, in-app notifications, SMS, one pagers, video and webinars
• Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs
• Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) retirement plan
• Paid holidays
• Unlimited paid time off