GitLab is hiring a
Product Marketing Manager in United States

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Product Marketing Manager
🏢 GitLab
💵 $92k-$188k
📍United States
📅 Posted on Jun 29, 2024

Summary

The role is for a Product Marketing Manager, Customer Advocacy at GitLab. The job involves managing and executing programs that foster relationships with top customer advocates and enterprise brands, partnering with various teams to create content, and measuring program effectiveness. The position requires experience in curating, building, and executing programs, events, and content, as well as excellent communication skills.

Requirements

  • Experience curating, building, and executing programs, events, and content both for customers and customers, including executives
  • Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans
  • Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams’ successes
  • Experience creating forward-looking program strategies that directly supports business outcomes and pipeline
  • Event management experience, both in-person and virtual, is highly preferred
  • A record of creating tracking, documentation, and processes that deliver results
  • Excellent written and verbal communication skills
  • Ability to easily transition from high level strategic thinking to creative and detailed execution
  • Advanced project and time management skills
  • A self-starter mindset with a strong sense of ownership
  • Ability to prioritize in a complex, fast-paced and lean organization

Responsibilities

  • Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
  • Build and program manage GitLab advocate spotlight and award programs
  • Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
  • Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
  • Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
  • Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
  • Triage stories and advocates to the extended Customer Advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews
  • Measure and report on program effectiveness and areas for improvement

Benefits

  • Benefits to support your health, finances, and well-being
  • All remote , asynchronous work environment
  • Flexible Paid Time Off
  • Team Member Resource Groups
  • Equity Compensation & Employee Stock Purchase Plan
  • Growth and development budget
  • Parental leave
  • Home office support
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