Product Marketing Manager

Summary

Jiffy.com is seeking a data-driven Product Marketing Manager to spearhead the marketing efforts for their new business venture, Jiffy Transfers. The role involves driving growth, developing go-to-market strategies, creating product narratives, managing influencer marketing programs, and collaborating with cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred
• Proven experience (4+ years) in product marketing, preferably within the e-commerce or consumer goods industry
• Experience in startup or scale-up environments, pioneering initiatives for new products and scaling existing products
• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and SEM
• Experience in influencer marketing and managing influencer relationships is highly desirable
• Excellent communication skills with the ability to create compelling content and messaging
• Analytical mindset with proficiency in data analysis and performance tracking
• Can diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Self-starter who thrives operating independently within a fast-paced and demanding environment, managing multiple projects simultaneously, and prioritizing time and resources based on business impact

Responsibilities

• Drive the growth and success of Jiffy Transfers
• Develop and execute strategic marketing initiatives to maximize brand visibility, customer acquisition, and revenue generation for Jiffy Transfers
• Drive product positioning and deliver strong customer-facing messaging
• Partner cross-functionally with revenue operations, product, engineering, and data science to create a compelling value proposition
• Define and execute the go-to-market strategy to drive awareness, adoption, and revenue growth for products and services
• Develop the product narrative and messaging to accelerate adoption and momentum
• Use both qualitative and quantitative data and create distinct go-to-market plans to support exponential growth for product/services offerings across distinct customer cohorts
• Own the go-to-market strategy for new business launches, including coordinating cross-functional launch activities and driving awareness through various channels
• Lead the development and rollout for supporting marketing materials, including asset creation, copy, and all related marketing levers for customer-facing assets
• Advocate for the customer, distill market feedback into market intelligence that informs various internal stakeholders and influences product roadmap and business decisions
• Monitor and analyze competitors' product marketing efforts, identifying opportunities to differentiate and improve the product's market position
• Increase retention/stick rate (keep customers happy and wanting more)
• Oversee influencer marketing programs for Jiffy Transfers, including identifying and engaging with relevant influencers, managing partnerships, and tracking campaign performance
• Monitor and analyze the performance of marketing activities, utilizing data-driven insights to optimize campaigns, improve ROI, and achieve KPIs

Preferred Qualifications

• Marketplace experience is a plus
• Experience in the apparel industry or related fields is advantageous

Benefits

• Generous compensation and employer paid benefits (Medical, Vision and Dental)
• Annual wellness and professional development stipend
• Perks of getting lots of clothing!