Product Marketing Manager

Summary

Join a top team at MagicSchool, a fast-growing company working towards real social impact, as a Product Marketing Manager to lead product positioning, messaging, and launch campaigns.

Requirements

• Strategic Product Positioning & Messaging: Expertise in crafting data-driven product positioning and messaging that resonates with target personas and drives engagement across various channels
• Go-to-Market Campaigns: Deep experience at crafting and executing multi-prong marketing campaigns to launch products and features for a SaaS platform
• Cross-Functional Collaboration: Strong ability to work with executive leadership (CEO), marketing, sales, cx and product teams to streamline processes and ensure alignment on product launches and communication strategies
• Data-Driven Marketing & Analysis: Proficiency in leveraging analytics and performance data to optimize buyer personas, refine the customer journey, and track the effectiveness of messaging and product content
• Sales Enablement & Competitive Intelligence: Skills in creating high-impact sales collateral and providing actionable competitive insights through battle cards and team training to improve win rates
• Project Management & Execution: Strong organizational skills to manage product launch timelines, ensure timely delivery, and drive efficient cross-team collaboration, keeping initiatives on track and within scope

Responsibilities

• Develop Go-to-Market Campaigns & Streamline Communications
• Develop Data-Driven Product Positioning & Messaging
• Enhance Customer-Centric Collateral
• Optimize Buyer Journey & Persona Development
• Empower Teams with Competitive Insights

Benefits

• Unlimited PTO
• 100% employer covered health insurance
• Wellness stipend
• Vision/dental insurance