Remote Product Manager, Product Marketing Manager

Summary

Join Storable as an experienced Product Marketing Manager with entrepreneurial mindset to build, execute, and refine the Go-to-Market strategy for insurance products. Collaborate with cross-functional teams, analyze market data, and develop comprehensive marketing plans.

Responsibilities

• Work collaboratively with cross-functional teams including product management, sales, customer success, and finance to align marketing initiatives with overall business objectives and ensure seamless execution
• Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing strategies
• Stay updated on industry trends, regulations, and the competitive landscape within the storage insurance landscape to inform product positioning and marketing strategies
• Establish a deep understanding of the target personas necessary to drive insurance bookings and product adoption
• Develop and execute comprehensive marketing plans that align with business goals and drive awareness, adoption, and retention of our insurance technology products
• Construct simple yet highly differentiated positioning and foundational messaging statements to share with our marketing and sales teams
• Create high-quality marketing collateral including slideware, one-pagers, ebooks, videos, and webinars, ensuring consistent messaging and branding across all marketing touchpoints
• Contribute to field enablement efforts for Storable’s insurance products , including live training, recorded training, product demos, and value-based documentation
• Design and optimize thoughtful customer-centric campaigns to migrate existing customers over from existing payments products to our proprietary technology
• Collaborate closely with payments product managers to understand product features, benefits, and competitive advantages. Build compelling launch strategies for new features we’re releasing to customers
• Collaborate with the other members of the Product Marketing team to craft and optimize multi-product solution packages