Palta is hiring a
Product Marketing Manager, Remote - Worldwide
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Product Marketing Manager
🏢 Palta
💵 ~$140k-$165k
📍Worldwide
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Summary
The job is for a Product Marketing Manager at Simple, a health and wellness mobile app company with over 15 million users. The role involves creating a unique positioning, executing a go-to-market plan, conducting market research, building relationships with users, problem solving, and monitoring user engagement.
Requirements
- Professional experience: 5+ years of product marketing experience, within a high-growth tech environment or B2C SaaS
- Academic / technical background: Preferably a technical background: you’re an engineer turned marketer or you have a Bachelors or Masters degree in computer science, engineering, mathematics or related field
Responsibilities
- Establish Identity: Build a unique positioning and compelling messaging that differentiates Simple and its features in the market
- Strategy & planning: Create and execute a go-to-market plan, including launching new products and managing the cross-functional implementation of the plan
- Cross-functional collaboration: Coordinate with product management, marketing, and other teams to ensure successful product launches
- Market research: Conduct detailed market analysis to understand customer needs, pain points, and the competitive landscape
- Communications: Translate your understanding of customer pain points into unique value propositions and messaging that resonate with customers; educate customers on how to use / get value out of our features
- Relationship building: Build strong relationships with users to understand their needs and challenges
- Problem solving: Work closely with product, growth, and marketing teams to share user feedback and suggest solutions
- Performance monitoring: Track and analyze user engagement and come up with strategies for increasing user retention
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