Remote Product Marketing Manager

Summary

Join Palta's team as a Product Marketing Manager and lead the global go-to-market strategy for Simple, building a unique positioning and compelling messaging that differentiates the product in the market.

Requirements

• Professional experience: 5+ years of product marketing experience, within a high-growth tech environment or B2C SaaS
• Academic / technical background: Preferably a technical background: you’re an engineer turned marketer or you have a Bachelors or Masters degree in computer science, engineering, mathematics or related field
• Communication skills: Exceptional communication and articulation skills, both written and verbal; you must be able to speak in the language of the customer so that they not only understand things but are also delighted by what you write
• Industry knowledge: In-depth knowledge of consumer marketing and growth drivers
• Analytical skills: Robust analytical skills paired with a business-oriented mindset, guiding ROI-based prioritisation
• Champion: Demonstrated ability to envision and champion a go-to-market journey, communicating effectively with leadership, users, and partners
• Creativity and attention to details

Responsibilities

• Establish Identity: Build a unique positioning and compelling messaging that differentiates Simple and it’s features in the market
• Strategy & planning: Create and execute a go-to-market plan, including launching new products and managing the cross-functional implementation of the plan
• Cross-functional collaboration: Coordinate with product management, marketing, and other teams to ensure successful product launches
• Market research: Conduct detailed market analysis to understand customer needs, pain points, and the competitive landscape
• Communications: Translate your understanding of customer pain points into unique value propositions and messaging that resonate with customers; educate customers on how to use / get value out of our features
• Relationship building: Build strong relationships with users to understand their needs and challenges
• Problem solving: Work closely with product, growth, and marketing teams to share user feedback and suggest solutions
• Performance monitoring: Track and analyze user engagement and come up with strategies for increasing user retention