Product Marketing Manager

Summary

Join People.ai, an AI-powered data platform, as a Product Marketer to launch and drive adoption of our sales solutions. Collaborate with Product, Sales, and Customer Success teams to develop compelling messaging and content, and engage directly with customers. Your work will influence go-to-market execution, ensuring clear understanding of how People.ai accelerates revenue growth. You will assist in crafting and executing go-to-market strategies, support product launches, develop messaging, create various content types, and manage a product newsletter. You will also engage with beta program customers and create case studies. People.ai offers a fast-paced, high-growth environment.

Requirements

• 5+ years experience in product marketing or closely related experience
• Ability to craft compelling positioning and thought leadership content
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
• Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders
• Exceptional team player with proven ability to work with and influence cross functional teams
• Strong understanding of sales and revenue operations personas, their workflows, and their key challenges
• Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment
• Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines

Responsibilities

• Assist in crafting and executing go-to-market strategies for new product introductions (NPI)
• Collaborate with cross-functional teams to support successful product launches
• Develop clear, compelling messaging that aligns with People.ai’s unique value proposition
• Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption
• Draft and distribute a quarterly product newsletter to keep internal and external audiences informed
• Work closely with customers during beta programs to collect insights that shape product positioning and messaging
• Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts
• Write product-specific blogs and campaigns to drive awareness, adoption, and engagement
• Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions

Preferred Qualifications

• Familiarity with AI & sales tech and how they impact GTM teams
• Experience building demo tours with products like Storylane
• Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence
• Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly

Benefits

• Equity
• Benefits
• Commissions or bonus programs