Remote Product Marketing Manager

Summary

The job description is for a Product Marketing Manager with at least 5 years of experience in the B2B sector. The role involves driving product growth, collaborating with teams, conducting market research, creating marketing materials, and analyzing campaign performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum of 5 years of experience in product marketing, preferably in the B2B sector
• Proven track record of driving product growth and taking products from early stages to maturity
• Strong understanding of growth marketing principles and tactics
• Excellent communication and interpersonal skills
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with digital marketing channels and tools
• Ability to work collaboratively in a fast-paced, dynamic environment
• Self-starter with a proactive approach to identifying and solving problems

Responsibilities

• Develop and execute product marketing strategies to drive growth
• Collaborate with product management and sales teams to align on product positioning, messaging, and go-to-market strategies
• Conduct market research to understand customer needs, market trends, and competitive landscape
• Create and manage marketing campaigns across various channels to drive product awareness, adoption, retention, and revenue growth
• Develop compelling product messaging and positioning that resonates with target audiences
• Work with the content team to create high-quality marketing materials, including case studies, whitepapers, webinars, and presentations
• Analyze and report on the performance of marketing campaigns, using data to drive continuous improvement
• Develop and execute strategies for lead generation, nurturing, and conversion that directly contribute to revenue
• Foster relationships with key stakeholders, including customers, partners, and industry influencers

Preferred Qualifications

• Experience with SaaS products and technology platforms
• Knowledge of the data industry and data-driven marketing

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented and creative team
• Flexible work environment with remote work options
• Professional development opportunities
• A dynamic and inclusive workplace culture