Product Marketing Manager

Summary

Join Revalize as a Product Marketing Manager and contribute to the success of their manufacturing solutions. You will be responsible for developing and executing marketing strategies for both transactional and complex engineering products, driving traffic and conversions on their online store. This role involves market research, product positioning, go-to-market strategy, e-commerce optimization, sales and conversion optimization, performance reporting, and budget management. You will work closely with product, design, and sales teams to ensure alignment on campaign timelines and messaging.

Requirements

• 3+ years of experience in manufacturing or engineering software, ecommerce workflows, preferably with SaaS solutions
• Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
• Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences
• Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies
• Understanding of the online buying journey and how best to drive demand and conversion
• Ability to execute at scale and at pace in a complex, fast-moving business
• Demonstrated ability to work effectively in a remote environment

Responsibilities

• Conduct market research to understand customer needs, trends, and competitor activity
• Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth
• Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts
• Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience
• Plan and execute product launches for new features or offerings in the e-store
• Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans
• Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging
• Define ideal customer profiles within discrete manufacturing, food and beverage, and other industry verticals to inform PLM and ecommerce product roadmaps
• Identify industry associations, events, sponsorships, and publications to support marketing activities across verticals
• Develop positioning, packaging, and pricing for vertical bundles within ecommerce and PLM product lines
• Collaborate with the web development and design teams to ensure a seamless user experience in the e-store
• Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions
• Leverage A/B testing to continuously improve the website and product listings for better performance
• Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns
• Monitor sales data and identify areas for improvement in the marketing funnel
• Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust
• Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement
• Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI