Product Marketing Manager

Summary

Join SentinelOne as a Product Marketing Manager and play a key role in transforming the security operations market. You will define and execute marketing strategies, develop compelling go-to-market initiatives, and create engaging content. Collaborate with various teams, including sales, product, and demand generation, to ensure consistent messaging and successful product launches. Leverage your expertise in cybersecurity and B2B marketing to build strong partnerships and inspire team members. This role requires a deep understanding of security technologies and the ability to communicate complex information effectively. You will regularly evaluate competitive landscapes and contribute to product strategy. SentinelOne offers a dynamic work environment and a comprehensive benefits package.

Requirements

• Big passion for cyber-security and for creating high-impact marketing materials and campaigns
• Well-versed in persona-based B2B marketing strategies
• Knowledgeable about security operations, security automation, threat intelligence, next-generation endpoint protection, cyber-security technologies (traditional antivirus, network security, firewalls, vulnerability assessment, incident response and forensics), endpoint computing platforms, and cloud computing
• Business or Technical postgraduate degree
• Strong written, verbal, editing and presentation skills
• Highly collaborative with a deep sense of ownership and accountability
• Easily builds business partnerships and inspires team members
• Team player that can operate without close supervision, including working in remote locations
• Conduct detailed reporting of timelines and tasks progress and completion

Responsibilities

• Be the expert on the key capabilities, differentiators, benefits and use cases for target customer segments
• Develop compelling messaging, product literature, website, competitive positioning, customer presentations and event presentations
• Develop, gather and disseminate technical information internally and externally
• Deliver content, assets and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools and other market-facing materials
• Identify thought leaders and topics - including research, information gathering, technical investigation, testing and publishing
• Work closely across marketing teams to develop demand gen and awareness campaigns
• Enable the sales, SE and channel organizations on SentinelOne capabilities and positioning
• Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning,and packaging
• Serve as a thought leader as needed with a variety of audiences including customers, analysts, field and partner teams driving a deeper understanding of the SentinelOne value proposition and our differentiation
• Work closely with product management, sales and executives to develop & influence product strategy, GTM strategy

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events including regular happy hours and team building events