Product Marketing Manager

Summary

Join Sinch, a global Communication Platform as a Service (CPaaS) provider, as a Product Marketing Manager! You will be responsible for developing and implementing the product marketing strategy for Sinch's Messaging products. This role involves collaborating with various teams, including sales, marketing, and product management, to drive product adoption and revenue growth. You will analyze market trends, gather customer insights, and create compelling marketing materials. The ideal candidate has 5+ years of experience in product marketing within technology companies and a proven track record of success in launching new products. Sinch offers a comprehensive benefits package, including competitive medical, dental, and vision plans, retirement benefits, paid time off, flexible remote work options, and parental leave.

Requirements

• 5+ years in product marketing at technology companies
• Proven success as a senior product marketing manager (launching a new product or working on complex product launches)
• Experience communicating effectively and presenting to a diverse and senior range of stakeholders
• Flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment
• Phenomenal collaborator who can bridge the gap between product, marketing and sales team
• Critical thinker with excellent writing and presentation skills
• Strong analytical skills and ability to develop recommendations based on product, customer, and market data
• Willingness to learn and demo products
• Comfortable working with a distributed team that spans multiple regions and time zones
• Ability to travel if needed

Responsibilities

• Define and implement a cohesive product marketing strategy that positions Sinch's Messaging products as a leader in the space
• Drive cross-product Partner with regional sales and marketing leadership and other cross-functional teams to drive product adoption and revenue growth (go-to-market planning, product marketing strategy, marketing campaigns, sales enablement, and more)
• Partner with product managers to influence the product roadmap, product competitiveness, and drive product adoption by sharing key market & customer insights
• Advocate for our customers and become an authority on our competition to ensure our products are accurately positioned in the market
• Measure, analyze and optimize product marketing programs to deliver better business outcomes
• Act as thought leader on customer experience and messaging
• Own the product marketing toolkit for your product including messaging, positioning, competitive intelligence, ICPs, and personas
• Develop product content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets
• Launch new product features and identify ways to drive engagement for existing features
• Train and empower cross-functional teams to be product champions

Preferred Qualifications

• Experience in customer communication tools, CPaaSl or Telecoms industry
• Experience in B2B product marketing
• Experience with API products

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Free virtual counseling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• Generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice