Product Marketing Manager

Summary

The job description is for a Product Marketing Manager at SOULCHI, a flexible startup that focuses on virtues-based leadership, conscious growth, and the United Nations Sustainable Development Goals. The role involves creating and executing marketing strategies, conducting market research, developing product positioning, managing go-to-market plans, content creation, campaign management, competitive intelligence, customer insights, pricing and promotion strategy, event planning, brand alignment, cross-functional collaboration, customer journey optimization, budget management, innovation monitoring, and internal communication.

Requirements

• Bachelor's Degree: Preferred in Marketing, Business, or a related field
• Experience: 9 years or more of proven experience in product marketing, with a focus on developing and executing go-to-market strategies and product positioning
• Skills: Strong understanding of market research, product positioning, and marketing tactics. Proficiency in creating impactful marketing materials and managing cross-functional projects
• Analytical Abilities: Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions
• Communication: Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams
• Creative Thinking: Innovative mindset with a strategic approach to problem-solving and campaign development
• Passion: A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization

Responsibilities

• Define and drive the product marketing strategy in alignment with overall business goals
• Conduct thorough market research to understand customer needs, industry trends, and competitive dynamics
• Develop clear, compelling product positioning and messaging that resonates with target audiences
• Create and execute comprehensive go-to-market plans for new product launches and updates
• Provide the sales team with the tools, training, and support needed to effectively sell the product
• Oversee the development of engaging and informative content related to the product
• Plan, execute, and optimize marketing campaigns across various channels
• Develop detailed customer personas based on market research and customer feedback
• Monitor and analyze competitors' products, marketing strategies, and market positioning
• Manage all aspects of product launches
• Measure and report on the effectiveness of marketing initiatives using key performance indicators (KPIs) and metrics
• Collect and analyze customer feedback to drive continuous product improvements
• Collaborate with finance and product teams to develop and adjust pricing strategies and promotional offers
• Organize and manage product-related events, such as trade shows, webinars, and product demonstrations
• Ensure all marketing materials and activities align with the company's brand strategy
• Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies
• Map out and optimize the customer journey from awareness to purchase and beyond
• Develop and manage the marketing budget for product-related activities
• Stay informed about industry trends, emerging technologies, and market shifts to identify new opportunities
• Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders