Product Marketing Manager

Summary

Join Spexi as a Product Marketing Manager to lead product launches, develop go-to-market strategies, and drive customer adoption through compelling marketing efforts.

Requirements

• 2 to 4 years of proven experience in product marketing, with a strong foundation in broader marketing principles
• Exceptional Storytelling & Communication: You are a skilled storyteller with excellent writing abilities. You’ve successfully crafted case studies, sales collateral, and compelling messaging that inspires action
• Data-Driven Approach: You leverage analytics and research to inform and shape your marketing strategies, ensuring they are grounded in measurable insights
• Research & Insights Mastery: Extensive experience designing surveys and conducting research interviews to extract valuable customer and industry insights that inform strategy
• Strategic Thinker: You excel at connecting the dots between customer needs, product capabilities, and market opportunities to craft marketing strategies that align with business objectives
• Action-Oriented: You have a strong bias for action, driving projects and campaigns from conception to successful completion
• Collaborative Team Player: You have a track record of collaborating effectively with cross-functional teams, including sales, product, and other marketing specialists
• Resourceful & Accountable: You are self-motivated, resourceful, and take full ownership of your projects, ensuring successful execution from start to finish

Responsibilities

• Lead product launches
• Develop and execute go-to-market (GTM) strategies
• Positioning, messaging, sales and marketing enablement, as well as managing customer and lifecycle marketing initiatives
• Develop clear and compelling value propositions and customer benefits that differentiate Spexi in the market
• Serve as the internal subject matter expert on our customers by continuously gathering feedback, conducting customer interviews, and analyzing data to uncover key insights that inform marketing strategies
• Conduct ongoing analysis of competitors to identify strengths, weaknesses, and opportunities, and use this information to sharpen Spexi’s market positioning
• Create high-impact sales collateral, presentations, and tools that equip the sales team to effectively communicate the value of Spexi’s solutions to potential customers
• Lead the development and execution of targeted marketing campaigns aimed at acquiring and engaging customers. Track campaign performance and make data-driven adjustments to improve results
• Monitor, track, and report on marketing performance metrics and key KPIs, providing regular updates on progress and areas for improvement
• Manage relationships with freelancers, agencies, and external vendors. As the product marketing team grows, you will also take on the management of direct reports to ensure seamless collaboration and execution of marketing initiatives

Benefits

• Friendly casual environment
• Medical, dental, vision health benefits
• Opportunities for continuous professional development and career growth
• An inclusive workplace culture that values diversity and individual contributions