Time Doctor is hiring a
Product Marketing Manager, Remote - United States

Summary

The job is for a Product Marketing Manager to join Time Doctor's marketing team. The role involves marketing their employee productivity software, developing and operationalizing product marketing programs, analyzing market trends and the competitive landscape, and collaborating with internal and external stakeholders to execute on key strategic initiatives.

Responsibilities

• Develop and Operationalize Product Marketing programs – Product positioning, Competitor research, Win/Loss Analysis, Sales and Marketing collaboration
• Analyze market trends and the competitive landscape to guide positioning for Time Doctor
• Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
• Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer’s process, including where they get information, and the who , what , when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the products you support in conjunction with our marketing and product teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
• Plan and execute the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works
• Educate internal teams about product changes and updates
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal sales tools, assets, and external collateral and teach them how and when to use it
• Merge data driven market understanding with customer feedback to prioritize go to market strategies
• Maintain a high-level customer-facing roadmap
• Coordinate mass customer communication from all teams, ensuring balanced communication and alignment