Wrike is hiring a
Senior Product Marketing Manager, Remote - United States
![Logo of Wrike](https://cdn.jobscollider.com/logo/wrike-0549.webp)
Senior Product Marketing Manager closed
🏢 Wrike
💵 $140k-$182k
📍United States
Summary
Wrike is seeking a Senior Product Marketing Manager to lead competitive and market intelligence initiatives, focusing on product positioning, sales enablement, and driving effective strategies. The role requires 5+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry.
Requirements
- 5+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry
- Demonstrated experience working closely with sales teams and developing impactful sales enablement tools
- Strong analytical skills with a proven track record of driving insights from data
- Excellent communication and presentation skills, capable of conveying complex information in a clear and persuasive manner
- Experience in leading cross-functional initiatives and working with senior management
- Agile and able to adapt quickly to shifting market dynamics and organizational priorities
- Empathy – ability to understand problems and needs of the customer
- Creativity – ability to come up with non-obvious ways to achieve the goal, and courage to promote it within the organization
- Proficiency in CRM and sales enablement software, as well as competitive intelligence tools
Responsibilities
- Conduct deep-dive analysis into competitors’ strategies, product offerings, sales tactics, and market presence
- Develop and maintain a competitive intelligence framework and deliver regular updates to key stakeholders
- Create competitive battlecards, sales playbooks, and training materials to empower the sales team with effective competitive positioning and differentiation strategies
- Speak to customers/prospects and collaborate with sales teams to gather on-the-ground competitive insights and integrate findings into broader market analysis
- Spearhead competitive marketing campaigns, highlighting our strengths and differentiators in direct comparison to competitors
- Work closely with Product Management to influence the product roadmap based on competitive gaps and opportunities
- Analyze Win/Loss trends, sales patterns, customer feedback, and market trends to identify new sales enablement opportunities
- Design and implement metrics to measure the effectiveness of competitive strategies and adjust tactics in real-time to optimize sales outcomes
- On a monthly basis, prepare and present competitive and win/loss reports and insights to executive leadership team
- Foster a culture of continuous learning within the sales teams, ensuring they are up-to-date with the latest competitive insights
- Partner with broader Product Marketing and Marketing Communications teams to refine messaging that resonates with our target audience and undermines competitor claims
Preferred Qualifications
- Experience working with project management and collaborative work management tools and an understanding of the market
- Bachelor's degree in Marketing, Business, or a related field
- MBA
Benefits
- Medical, Dental, and Employer-Paid Vision Insurance
- Life Insurance, Employer- Paid ST and LT Disability
- 401K, FSA/HSA Benefits, and Legal Plan
- Employee Assistance Program (EAP)
- 12 Paid Holidays, 20 Days of PTO
- 16 Hours of Volunteer Paid Time Off
- Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
- Get connected with one of our many WERC groups! (Wrike Employee Resource Community)
This job is filled or no longer available
Similar Jobs
- 💰$135k-$160k📍United States
- 💰~$144k-$216k📍Canada
- 💰~$144k-$216k📍Canada
- 💰~$144k-$216k📍Canada
- 💰$119k-$140k📍Worldwide
- 💰~$130k-$150k📍Worldwide
- 💰~$177k-$266k📍United Kingdom
- 💰~$130k-$150k📍Worldwide
- 💰$120k-$175k📍United States
- 💰$145k-$175k📍United States