Wrike is hiring a
Senior Product Marketing Manager, Remote - United States

Summary

Wrike is seeking a Senior Product Marketing Manager to lead competitive and market intelligence initiatives, focusing on product positioning, sales enablement, and driving effective strategies. The role requires 5+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry.

Requirements

• 5+ years of experience in product marketing or competitive intelligence, preferably within the tech or SaaS industry
• Demonstrated experience working closely with sales teams and developing impactful sales enablement tools
• Strong analytical skills with a proven track record of driving insights from data
• Excellent communication and presentation skills, capable of conveying complex information in a clear and persuasive manner
• Experience in leading cross-functional initiatives and working with senior management
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities
• Empathy – ability to understand problems and needs of the customer
• Creativity – ability to come up with non-obvious ways to achieve the goal, and courage to promote it within the organization
• Proficiency in CRM and sales enablement software, as well as competitive intelligence tools

Responsibilities

• Conduct deep-dive analysis into competitors’ strategies, product offerings, sales tactics, and market presence
• Develop and maintain a competitive intelligence framework and deliver regular updates to key stakeholders
• Create competitive battlecards, sales playbooks, and training materials to empower the sales team with effective competitive positioning and differentiation strategies
• Speak to customers/prospects and collaborate with sales teams to gather on-the-ground competitive insights and integrate findings into broader market analysis
• Spearhead competitive marketing campaigns, highlighting our strengths and differentiators in direct comparison to competitors
• Work closely with Product Management to influence the product roadmap based on competitive gaps and opportunities
• Analyze Win/Loss trends, sales patterns, customer feedback, and market trends to identify new sales enablement opportunities
• Design and implement metrics to measure the effectiveness of competitive strategies and adjust tactics in real-time to optimize sales outcomes
• On a monthly basis, prepare and present competitive and win/loss reports and insights to executive leadership team
• Foster a culture of continuous learning within the sales teams, ensuring they are up-to-date with the latest competitive insights
• Partner with broader Product Marketing and Marketing Communications teams to refine messaging that resonates with our target audience and undermines competitor claims

Preferred Qualifications

• Experience working with project management and collaborative work management tools and an understanding of the market
• Bachelor's degree in Marketing, Business, or a related field
• MBA

Benefits

• Medical, Dental, and Employer-Paid Vision Insurance
• Life Insurance, Employer- Paid ST and LT Disability
• 401K, FSA/HSA Benefits, and Legal Plan
• Employee Assistance Program (EAP)
• 12 Paid Holidays, 20 Days of PTO
• 16 Hours of Volunteer Paid Time Off
• Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
• Get connected with one of our many WERC groups! (Wrike Employee Resource Community)