Anomali is hiring a
Senior Product Marketing Manager, Remote - United States

Summary

Anomali is seeking a dynamic Senior Product Marketing Manager to drive market awareness, product adoption, and customer engagement. The role involves market analysis, product positioning, go-to-market strategy, sales enablement, demand generation, and customer advocacy. The ideal candidate should have a bachelor's degree, 5+ years of product marketing experience in the cybersecurity industry.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus
• 5+ years of product marketing experience, preferably in the cybersecurity industry
• In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies and market trends
• Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space
• Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language
• Strong project management skills with the ability to manage multiple projects simultaneously
• Experience collaborating with cross-functional teams and driving results in a matrixed environment
• Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems
• Experience with cybersecurity frameworks and compliance standards
• Technical background or understanding of cybersecurity technologies and threat landscapes

Responsibilities

• Market Analysis & Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Identify market opportunities and customer segments to drive product positioning and messaging
• Product Positioning & Messaging: Develop clear and compelling product positioning, value propositions, and messaging. Create and maintain product marketing collateral
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and feature releases. Collaborate with cross-functional teams to ensure successful product launches
• Sales Enablement: Work with Sales Enablement and Product Management to develop and deliver sales training materials. Support the sales team with tools and resources to enhance their ability to sell effectively
• Demand Generation: Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives. Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives
• Customer Advocacy: Engage with customers to gather feedback, build relationships, and develop case studies and testimonials. Act as a voice of the customer within the organization to inform product development and marketing strategies

Preferred Qualifications

MBA

Benefits

Compensation Transparency: $160,000 - $190,000 USD. The annual base salary range is a guideline and may vary based on factors such as work location, knowledge, skills, and experience of the candidate