Remote Product Marketing Manager

Summary

Join our team as a Product Marketing Manager, Enterprise at Vanta, where you'll craft unique positioning for our products, develop strategic marketing initiatives, and collaborate cross-functionally to meet the needs of enterprise customers.

Requirements

• 6+ years of proven experience in product marketing or related roles, with at least 2+ years focusing on the enterprise segment
• Strong understanding of enterprise market dynamics, customer needs, and pain points
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content
• Experience in creating and executing go-to-market strategies
• Collaborative mindset with the ability to work effectively across cross-functional teams
• Analytical skills to gather insights from market data and make informed decisions
• Detail-oriented with solid project management skills to handle multiple initiatives simultaneously
• Proficiency in marketing tools and software

Responsibilities

• Deepen your insights into how key decision-makers evaluate Vanta's offerings and communicate this understanding to the enterprise sales team
• Craft engaging and informative content tailored to the enterprise audience, such as whitepapers, case studies, presentations, and website content
• Collect and analyze customer feedback and data to continuously refine and improve our product offerings for, and marketing to, the enterprise segment
• Develop and execute go-to-market plans for enterprise features and products, including launch strategies, packaging and pricing, buyer personas, and sales enablement materials
• Collaborate closely with the product and strategic sales teams to develop targeted positioning and messaging that resonates with enterprise customers
• Conduct thorough market and competitor analysis, providing valuable insights to guide product development, marketing initiatives, and strategic sales efforts
• Collaborate with product management, demand generation, sales, and customer success teams to ensure alignment and execute comprehensive strategies, covering event programming, sales enablement, and competitive positioning

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 9 paid holidays in the US