Product Marketing Manager

Summary

Join VergeSense's dynamic marketing team as a Product Marketing Manager! Reporting to the Director of Marketing, you'll leverage 3-5 years of B2B Product Marketing experience to shape and execute the product marketing strategy for VergeSense's Occupancy Intelligence Platform. Responsibilities include segment-specific storytelling, positioning and messaging, go-to-market strategy development, sales enablement, market research, and competitive analysis. You will collaborate closely with cross-functional teams, including Customer Success, to drive product adoption and market awareness. This pivotal role requires strong communication, cross-functional collaboration, and prioritization skills. VergeSense offers competitive compensation, equity, and benefits.

Requirements

• 3-5 years product marketing experience
• Demonstrated success in developing and executing GTM strategies for B2B SaaS products
• Excellent communication skills, with the ability to translate technical features into benefits for a wide audience
• Ability to build strong cross-functional relationships with stakeholders
• Ability to understand and identify trends in the market, our competitors, and our user needs across multiple segments
• Ability to juggle multiple projects at once and have strong prioritization skills

Responsibilities

• Segment specific storytelling: create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively
• Positioning and messaging: Develop clear, compelling product positioning and messaging that highlights the value and differentiation of our solutions that resonates with target audiences and aligns with our overall value proposition
• Product launch coordination: Drives coordinated launch initiatives, uniting Product, Marketing, and Sales around cohesive messaging that resonates with target audiences
• Go-to-market strategy: Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans
• Sales Enablement: Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content
• Customer insights and market research: Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies
• You’ll partner closely with our Customer Success team and bring our customer stories to life through testimonials and case studies
• Competitive and Market Intelligence: You’ll continuously analyze the market as well as our competitors to identify trends, gather intelligence to inform our positioning, GTM strategies, and product roadmap
• Content development and execution: Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets

Preferred Qualifications

• Prior experience in business consulting, product management, or marketing is also a plus but not a necessity
• Familiarity with PropTech, workplace analytics, sensor technology, or related fields is an advantage - but not a requirement

Benefits

• A high-impact role in an emerging industry leader
• Competitive compensation and equity
• Employer-sponsored medical
• Dental and vision insurance (dependent on location)
• Open Vacation policy: take time off when you need it