Product Marketing Manager

Summary

Join Mitratech, a team of technocrats building world-class products for Fortune 100 companies, as a Product Marketing Manager for Legal Solutions. You will define market strategy, communicate Mitratech’s value, and support product adoption. The ideal candidate blends strategic thinking with tactical execution, creating thought leadership content. Responsibilities include market research, identifying software needs, and developing go-to-market strategies. This highly cross-functional role involves collaboration with marketing, product management, and sales teams. You will play a pivotal role in driving the success of our Legal Suite of solutions by developing and executing comprehensive go-to-market strategies. You will be responsible for understanding our target market, crafting compelling messaging, and collaborating with cross-functional teams to launch successful products.

Requirements

• 3-5 years of experience in B2B/SaaS marketing (experience in legal technology is a plus)
• Strong analytical and problem-solving skills
• Excellent written, verbal, and presentation skills
• Ability to work independently and collaboratively
• Exceptional project and time management skills; self-motivated
• Eager to learn and understand a wide range of solutions, customer profiles, and target markets

Responsibilities

• Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes
• Develop compelling product positioning and messaging that resonates with our target audience. Create clear and concise value propositions
• Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels
• Plan and execute successful product launches, working closely with sales, marketing, and engineering teams
• Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts
• Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions
• Gather customer feedback and insights to inform marketing strategies
• Collaborate closely with cross-functional teams, including product management, engineering, sales, customer success, and other marketing teams to ensure alignment and achieve business objectives