Product Marketing Manager

Summary

Join Vonage's Applications Product Marketing team as a Product Marketing Manager and contribute to the company's growth in the business communication space. You will develop and execute go-to-market plans for Vonage's cloud-based applications, focusing on the CCaaS and UCaaS markets. This role involves market research and analysis, competitive intelligence gathering, and the creation of compelling marketing materials. You will collaborate with various teams to build business cases and strategies, and present findings to executives and customers. The ideal candidate possesses strong analytical skills, experience in the relevant industry, and excellent communication abilities. This position offers the opportunity to shape the long-term direction of Vonage's business.

Requirements

• Be a self-starter that can work independently to manage own workload effectively and with minimal supervision, as well as being part of a team
• Possess good analysis skills, including the ability to draw appropriate conclusions from large amounts of data, and to present findings and insights
• Be fluent in English (written and spoken) with the ability to produce high quality content
• Have proven organizational and time management skills with demonstrated ability to manage multiple deadlines simultaneously
• Maintain a professional and mature approach with the ability to comfortably interact with all levels, including Senior Management
• Be an inquisitive learner who likes to take on new challenges and opportunities
• Have 5+ years in business strategy, intelligence, product marketing, strategic planning, customer insights, or similar job function
• Have a Relevant degree, such as Bachelor's and Master's Degree in Marketing, Business, Economics, MBA, Engineering, Finance, Statistics, Business/Administration, Education, Computer Science

Responsibilities

• Analyze key industry and technology trends that impact or have the potential to impact Vonage’s business or customers by conducting primary and secondary research. The contact center as a service (CCaaS) space is the primary responsibility, but the UCaaS space is also desired
• Identify market offers and opportunities through research and analysis including market TAMS, CAGRs, trends, share, share of wallet and segmentation including geographic, industry/vertical, etc. (and future projections/influencers for the same)
• Build business cases and go-to-market strategies and scenarios, in partnership with the greater product and engineering, product marketing, campaign, and channel (field, alliances, indirect) marketing teams
• Identify, procure and manage relevant sources of secondary market research and data, e.g., 3rd party analyst, PR firm findings, publicly available financial docs and filings, primary research, corporate assets, etc. to build and maintain a clear view of the market and its dynamics for the CCaaS and UCaaS space
• Product Positioning and Messaging: collaborate with product management teams to develop differentiated product positioning and messaging that highlights our competitive advantages, both for direct and indirect sales channels (including channel partners and resell via communications service providers)
• Competitive Intelligence: Research public and non-public information sources to build analytical competitive intelligence of key competitors in the CCaaS and UCaaS space, including their product offerings, pricing strategies, marketing tactics, target markets, and overall business performance
• Competitive Landscape Mapping: Develop and maintain comprehensive competitive landscape maps, highlighting key differentiators, strengths, and weaknesses of competing solutions, including key competitor business metrics, e.g., market sizing across lines of business, market share, geo splits, etc
• Manage 3rd party contractors to perform deeper level functional competitive analysis that cover purchasing, customer onboarding and application usage experiences. Includes the definition of Scope of Work, contractor coordination and reporting
• Devise innovative ways to acquire market intelligence and to develop new strategies to further enhance the market intelligence program
• Collaborate with regional and global teams across Vonage to gather, structure and analyze market information and deliver the resulting intelligence analysis to all relevant stakeholders
• Develop content/collateral in the form of presentations, documents, market and financial models, thought leadership (blogs, white papers), and other deliverables that incorporate key research findings and showcase our industry expertise, to be consumed by a diverse group of stakeholders: from executive leadership, to sales, to product owners, etc
• Prepares and delivers presentations for executives and customers, and manages the content and delivery for webinars, tradeshows, etc
• Supports the Analyst Relations team in response to analyst surveys/RFIs, and prepares and delivers analyst presentations
• Synthesize data to provide decision makers with actionable insights as input to potential corporate, product, and sales strategies
• Contribute to major group deliverables including our quarterly and annual business planning processes

Preferred Qualifications

• Have Contact Center, Unified Communications, Telecom, Mobility, AI and SaaS experience
• Have experience managing outside research vendors