Product Marketing Manager, E-Commerce

Summary

Join Cover Genius as a Product Marketing Manager, E-Commerce to shape and execute go-to-market strategies for the retail category, driving growth within mid-market and enterprise retail segments.

Requirements

• 5+ years of experience in product marketing, with a focus on the retail category (DTC e-commerce, online marketplaces, brick-and-mortar etc) or a related field
• Experience within retail, or at a business that serves the retail market, which includes payment gateways or processors, POS solutions, BNPL providers, online storefront providers and e-commerce platforms etc. Experience working with companies, agencies or firms that sell to retail sectors is a plus
• Strong understanding of retail buying behaviors and priorities
• Proven ability to develop and execute go-to-market strategies that align with business goals and drive results
• Experience creating sales enablement materials and collaborating closely with sales and product teams
• Exceptional written and verbal communication skills, with a knack for translating complex product features into clear, compelling messages for different audiences

Responsibilities

• Build and implement go-to-market strategies that drive growth in the retail category and sub-categories, targeting mid-market and enterprise-level clients
• Collaborate across different verticals to assist in creating go-to-market plans for non-retail categories as needed, bringing a fresh perspective and applying industry insights across segments
• Develop and execute product and industry-specific marketing initiatives, ensuring alignment between product positioning and retail industry needs while supporting cross-category efforts when required
• Work with our content and partnership teams to create impactful sales materials, such as decks, case studies, and product one-pagers, that help articulate the value of Cover Genius' solutions to key retail stakeholders
• Leverage your deep knowledge of the retail industry’s buying behaviors and priorities, procurement processes and seasonality combined with insights from other verticals, to develop compelling value propositions that resonate with decision-makers
• Demonstrate flexibility by pivoting into other industry verticals as business priorities shift, using your knowledge to help develop effective GTM strategies for other segments such as travel, logistics, or mobility
• Stay informed of trends, market dynamics, and competitive forces within the retail industry and other key verticals. Share insights with our product, solutions and marketing teams to inform strategy and positioning
• Collaborate with the partner services team to support existing retail partners, expand our business with existing retail partners and drive partner advocacy efforts through compelling success stories and case studies

Benefits

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh
• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company