Product Marketing Manager, Networked Video

Summary

Join Audinate as Networked Video Product Marketing Manager and create demand for products through effective messaging and marketing programs.

Requirements

• Strong experience in technical product marketing experience in B2B hardware and software
• Knowledge of networked video balanced with sharp business acumen
• Deep understanding of how networked AV products are sold and the channels they are sold into – both OEMs and end users
• Experience positioning technical products to both technical users and decision makers and end users
• Excellent teamwork skills
• Excellent written and verbal communication skills, including some copywriting skills; an ability to tell compelling stories
• Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Product Management is especially important
• Attention for details big and small with an appreciation for how much the small things matter

Responsibilities

• Develop user and buyer personas
• Research the market to learn the competitive environment and how and where we fit
• Work with the marketing team to create materials that highlight Dante AV features and benefits
• Train the sales teams on how to articulate the benefits of Dante AV to OEMs and creating sales enablement tools
• Develop the go-to-market strategy for video products
• Work with product management to define goals and metrics for product launches and product lifecycle
• Develop the go-to-market strategy including push and pull
• Execute engaging thought leadership content such as articles, blog posts, videos, presentations, webinars and speaking engagements

Preferred Qualifications

AV industry experience or an interest in audio/video technology is strongly preferred

Benefits

• Competitive salary
• Benefits plans
• Annual bonus
• Equity incentive plan
• Hybrid working
• Volunteering leave