Product Marketing Manager

Summary

Join IOG, a blockchain technology company, as a Product Marketing Manager. You will leverage your expertise in high-tech B2B and B2C marketing, along with your blockchain experience, to develop and execute marketing strategies. Collaborate with product management and marketing communications teams to create compelling product positioning and messaging. Lead market intelligence efforts, analyze the competitive landscape, and deliver globally consistent product messaging. Plan and execute product launches, develop marketing assets, and act as a product marketing expert for IOG's core technologies. Partner with regional marketing managers and represent IOG at industry events. This role requires strong communication, collaboration, and analytical skills, along with a deep understanding of blockchain technology and decentralized applications.

Requirements

• Understanding of Blockchain Ecosystems: Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages that engage non-technical audiences
• Experience with Decentralized Applications (dApps): Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs). Able to position products within these evolving landscapes effectively
• Tokenomics and Market Design: Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures
• Community Engagement in Web3: Understanding how to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement
• Bachelor’s degree or equivalent experience in marketing, business, or a related field
• Proven product marketing experience with a deep understanding of international markets
• Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus
• Experience transitioning products from early adoption to mainstream adoption stages
• Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies
• Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers
• Proficient in leveraging marketing technology tools (e.g., CRM, analytics, and content management platforms) to drive results
• Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment
• Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences
• Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions
• Skilled in creating engaging, audience-focused content and delivering persuasive presentations
• Adaptable to emerging technologies, trends, and tools in marketing and communication
• Strategic thinker with the ability to translate future trends and IOHK’s vision into actionable marketing strategies

Responsibilities

• Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas
• Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment
• Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results
• Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making
• Deliver globally consistent product feature positioning and benefit messaging adaptable for localization
• Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners
• Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks
• Act as a product marketing expert for IOHK core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives
• Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson

Preferred Qualifications

Familiarity with open-source marketing is preferred but not required

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO