Product Marketing Manager

Summary

Join Sourcegraph as a Product Marketing Manager and become an expert in generative AI for developer tools. You will collaborate with Marketing, Product, Engineering, and Sales teams to create technical content, including blogs, whitepapers, and presentations. Responsibilities include leading analyst relations, supporting customer marketing, and contributing to product-led growth initiatives. You will build a feedback loop between Sales, Product, and Marketing, and consistently deliver high-quality technical content. This role requires a technical background, strong writing skills, experience with code, and a passion for working with customers. The ideal candidate will have experience in technical marketing or a customer-facing role, preferably at a company building developer tools. Sourcegraph offers above-average salaries, equity, and generous perks and benefits.

Requirements

• You enjoy writing and consider yourself a strong writer
• You have some experience with code and building apps
• You use AI coding assistants yourself and know the landscape and have your favorites
• You’re excited about a high-agency role
• You’ve worked in an environment with a product-led growth model
• You’re ready to roll up your sleeves and do both strategic and tactical work

Responsibilities

• Become an expert on our product, including its strengths and limitations
• Take over analyst relations, maintaining relationships with industry experts across top firms
• Begin researching new use cases for AI in the developer ecosystem, including through customer calls, to bring new insights back to the Marketing team
• Regularly join customer calls and calls with the Sales team
• Report learnings and insights back to the Marketing team in weekly team check-ins
• Publish several deeply technical blog posts that unpack use cases and best practices for using generative AI for code
• Support our Product team with key launch moments
• Contribute to the website (sourcegraph.com), and work with the rest of the Product Marketing team to build out new webpages using your learnings on product use cases
• Build out content for, and present in, webinars for our prospects
• Deliver best practices resources to the Sales and Customer Engineering teams. For example, this could be a whitepaper outlining where and when Cody or Amp is best used for different languages and common development tasks (such as code modernization or unit testing)
• Establish a formal feedback loop process between Sales, Marketing, and Product teams
• Consistently deliver high-quality technical content materials that delight developers and speak to an enterprise audience
• Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows

Preferred Qualifications

• You have 5-7 years of work experience in technical marketing or another customer-facing role, ideally at a company building dev tools
• You have a CSS background and you’ve worked in B2B SaaS or a dev tools company, or have experience working on a product for developers
• You’ve built technical content or collateral to support a sales team
• You’re excited to work in a startup

Benefits

• Above-average salary
• Equity
• Generous perks & benefits