Product Marketing Manager

Summary

Join Sourcegraph as a Product Marketing Manager and become an expert in generative AI for developer tools. You will be a key content creator, collaborating with various teams to produce technical blogs, whitepapers, and other materials. Responsibilities include leading analyst relations, supporting customer marketing, and contributing to product-led growth initiatives. You will build out content for webinars, deliver best practices resources to sales and engineering teams, and establish a feedback loop between Sales, Marketing, and Product. This role requires a technical background, strong writing skills, and experience with code and AI coding assistants. The ideal candidate will have experience in technical marketing and a product-led growth model.

Requirements

• You enjoy writing and consider yourself a strong writer
• You have some experience with code and building apps
• You use AI coding assistants yourself and know the landscape and have your favorites
• You’re excited about a high-agency role
• You’ve worked in an environment with a product-led growth model
• You’re ready to roll up your sleeves and do both strategic and tactical work

Responsibilities

• Become an expert on our product, including its strengths and limitations
• Take over analyst relations, maintaining relationships with industry experts across top firms
• Begin researching new use cases for AI in the developer ecosystem, including through customer calls, to bring new insights back to the Marketing team
• Regularly join customer calls and calls with the Sales team
• Report learnings and insights back to the Marketing team in weekly team check-ins
• Publish several deeply technical blog posts that unpack use cases and best practices for using generative AI for code
• Support our Product team with key launch moments
• Contribute to the website (sourcegraph.com), and work with the rest of the Product Marketing team to build out new webpages using your learnings on product use cases
• Build out content for, and present in, webinars for our prospects
• Deliver best practices resources to the Sales and Customer Engineering teams. For example, this could be a whitepaper outlining where and when Cody or Amp is best used for different languages and common development tasks (such as code modernization or unit testing)
• Establish a formal feedback loop process between Sales, Marketing, and Product teams
• Consistently deliver high-quality technical content materials that delight developers and speak to an enterprise audience
• Create and maintain a demo flow and talk track for Cody that is commonly used by sellers in the field and marketers at trade shows

Preferred Qualifications

• You have 5-7 years of work experience in technical marketing or another customer-facing role, ideally at a company building dev tools
• You have a CSS background and you’ve worked in B2B SaaS or a dev tools company, or have experience working on a product for developers
• You’ve built technical content or collateral to support a sales team
• You’re excited to work in a startup

Benefits

• Above-average salary
• Equity
• Generous perks & benefits