Product Marketing Specialist

Summary

Join Liferaft as a Product Marketing Specialist and lead the charge in shaping market perception and driving product growth. This hybrid or fully remote role, reporting to the Product Marketing Manager, requires crafting and executing go-to-market strategies. You will collaborate with various teams to ensure effective communication of OSINT solutions. Responsibilities include developing GTM strategies, enhancing product positioning, creating sales tools, and acting as a product messaging expert. The ideal candidate possesses 2-5 years of product marketing experience, a tech background, and excellent communication skills. Liferaft offers competitive compensation, investment in personal and professional growth, flexible work arrangements, and a supportive team culture.

Requirements

• 2-5 years combined experience in a product marketing role
• Experience in tech product marketing and sales strategy; B2B SaaS experience required
• A curious nature with an interest in technology and an analytical mindset
• Excellent writing and communication skills
• Ability to influence teams and customers
• Ability to work collaboratively with sales, marketing, customer service and product teams to meet customer needs
• Track record of simultaneously managing multiple projects with different contributors/stakeholders
• Ability to turn technical information into value-driven messaging
• Presentation skills and the ability to explain GTM strategies to other teams in the organization
• Proficient in Google Suite

Responsibilities

• Help drive revenue for new and existing product offerings with customers
• Develop and communicate high-impact go-to-market (GTM) strategies for new products and releases
• Enhance product definition and positioning using customer, competitor, market, and product analysis
• Communicate the vision and benefits of new product releases to sales teams and develop sales tools and assets to enhance the sales process
• Consult with customers in partnership with Product Management, Sales, and CX to explore product and market opportunities
• Create stand-out product positioning, messaging, and strategies that differentiate Navigator in the marketplace as the platform continues to evolve/expand
• Create client-facing sales tools to drive product adoption
• Act as the product messaging expert for internal and external audiences
• Partner with the Go to Market leadership team to develop strategies that successfully bring new features to market, determining appropriate marketing and sales channels
• Contribute to the overall marketing strategy and supporting campaign initiatives
• Define and articulate the unique value proposition of the product
• Create compelling messaging that resonates with target audiences
• Develop go-to-market plans for new product launch
• Coordinate with cross-functional teams (sales, marketing, product development) to ensure a successful internal and external launch
• Ensure consistency in new product messaging and visual identity across all channels and touchpoints
• Gather and analyze customer feedback to inform product improvements and marketing strategies
• Partner with Marketing to plan and execute marketing campaigns to promote the new product/capabilities and drive customer acquisition and retention
• Monitor and analyze campaign performance to optimize results
• Monitor competitors’ activities and strategies in the space
• Develop counter-strategies to maintain a competitive edge in the market
• Update the revenue team on competitor movement and ensure they have access to the necessary resources
• Work closely with the Revenue team to provide them with the necessary tools and information to sell the product effectively
• Work with the Revenue team to identify “best-fit” customers to upsell
• Develop sales enablement materials, including product brochures, presentations, and case studies
• Define key performance indicators (KPIs) for product success
• Track and report on product performance, revenue, customer adoption, usage, and customer satisfaction
• Manage Liferaft’s NPS program and report results and associated improvement recommendations

Preferred Qualifications

• Undergraduate Degree in Marketing, Business or related field preferred
• Experience with Cyber and/or physical security technologies is considered an asset
• Experience with the following systems are a plus: Seismic, Crayon, Pendo, Hubspot, and Gong

Benefits

• Competitive compensation plan & benefits
• Investment in personal and professional growth
• Remote work/office space with flexible hours
• Flexible time off – Take a minimum of 15 days/year with no cap beyond!
• $750 Yearly Lifestyle Subsidy