Director of Product Marketing - Humanities

Summary

Join Great Minds as their Director of Product Marketing and lead the go-to-market strategy for their Humanities portfolio, encompassing Wit & Wisdom, Arts & Letters, and Geodes. This role demands an experienced product marketing leader passionate about reading instruction. You will spearhead a team in developing go-to-market plans, crafting product positioning and messaging, and building marketing and sales enablement strategies. Collaboration with product management, content, sales, and demand generation teams is crucial. Data analysis and market insights will guide your strategic decisions. The position requires a balance of best practices and experimentation to drive growth. Travel is approximately 20%.

Requirements

• 7+ years experience in marketing leadership, 3+ years in product marketing related roles
• 5+ years experience in core curriculum. Literacy/ early childhood experience very much preferred
• 5+ years of experience leading & developing a team
• Successful track record of leading revenue growth
• Strong strategic & analytical capabilities
• Superior communication skills, both written & verbal
• Ability to craft compelling narratives & messaging that inform
• Thrive in collaborative environments
• Comfortable with shifting priorities, and strong ability to manage multiple priorities
• Professional courage & ability to lead challenging conversations
• Bachelors in Marketing or related field

Responsibilities

• Lead & develop a team of product marketers responsible for developing & implementing go-to-market strategies, fostering collaboration and ensuring high-quality execution across all initiatives
• Develop and manage marketing budgets to support our strategies
• Partner with cross-functional stakeholders to translate product vision & attributes into a go-to-market strategy
• Partner with Market Research, Sales & Success to capture, synthesize & elevate voice-of-customer insights that inform the product roadmap & go-to-market strategies
• Partner with the product team on roadmap planning, feature prioritization, and go-to-market timelines for product and feature launches, and state adoptions
• Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales story and customer needs
• Develop pricing & bundles that support a competitive pricing strategy
• Oversee the creation of a differentiated positioning & messaging
• Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials
• Partner with Corporate Communications in building connected brand and thought-leadership campaigns to support product-level goals
• Develop the thought-leadership strategy for humanities portfolio
• Oversee the creation of marketing materials, including case studies, white papers and other high-value content assets
• Partner with demand generation & regional marketing teams to grow our solutions, and develop campaigns that deliver quality MQLs, and grow our pipeline
• Partner with customer marketing and success teams to develop tools and engagement strategies for current users (e.g. unboxing videos, quick launch guides, etc)
• Oversee the development of sales tools and collateral, including product overviews (print & web), competitive analyses, sampling strategy, and sales presentations
• Partner with post-sales teams to develop strategies that increase engagement and usage within the existing customer base

Preferred Qualifications

Prior teaching experience preferred

Benefits

• The expected base salary range for this position is $155,000-$170,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations
• The base salary is not inclusive of benefits or other incentives
• Remote