Product Marketing Specialist

Summary

Join Roofr as a Product Marketing Specialist and play a key role in the go-to-market strategy, messaging, and positioning of our products. Collaborate with product and marketing teams to launch cross-platform products, understand customer needs, and craft strategic product launches. As a messaging expert, you will create content, educate stakeholders, and assist customer-facing teams. You will also measure and optimize the buyer journey and bring innovation to improve team efficiency. This is an exciting opportunity to contribute to a successful startup with significant growth potential.

Requirements

• 1+ years of experience as a Product Marketing Specialist
• 2+ years of experience at a startup in a high-velocity SaaS environment
• Strong content creation skills across many channels including but not limited to (Blogs, articles, videos, podcasts, etc.)
• You have outstanding communication skills both written and oral
• You’re confident speaking in front of the company
• You’re a creative thinker
• You enjoy solving complex problems
• You thrive in a fast-paced team environment with continuous growth

Responsibilities

• Own the positioning and messaging for feature releases and product marketing launches
• Support the execution of go-to-market strategy including messaging, revenue enablement and the promotion of existing and emerging products
• Create content (e.g. sales presentations, sales enablement collateral product training videos, website copy, case studies) to articulate the benefits of Roofr
• Work collaboratively with product, sales, customer success, and customer support stakeholders to create GTM alignment
• Educate both internal and external stakeholders on our product features and their benefits, and be comfortable presenting internally
• Assist customer-facing teams with talk tracks and help with communicating competitive differentiation, objection handling, and the Roofr product vision
• Understand and represent the voice of the customer internally through customer interviews, call analysis and case studies
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Bring innovation and creativity to the role to make the marketing and sales teams more efficient and effective

Preferred Qualifications

• SMB, construction tech industry, or vertical SaaS Experience a plus
• Part of the PMA

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!