Program Lead

Summary

Join Stripe's Startup marketing team as a product-minded program and community leader to spearhead the Stripe Startups program. You will own the end-to-end program strategy and execution, building our online community and content strategy to support startup operators. Lead the acquisition plan to acquire new program members and drive engagement. You'll be responsible for the program's evolution, including global launches and new benefits. This is a senior individual contributor role with high visibility among users and cross-functional teams. You will help associate Stripe with the world's fastest-growing startups.

Requirements

• Have a founder-centric mindset, with a deep understanding of founder psychology and challenges, and experience working directly with early-stage companies
• Have community-building expertise, building founder networks, facilitating knowledge-sharing
• 7+ years of marketing-related experience, with proven success in programs driving customer acquisition, satisfaction, and pipeline generation
• Deep understanding of the startup ecosystem and founder challenges at different growth stages
• Experience working in global marketing, collaborating with geographically distributed teams across multiple regions
• Proficiency with both digital and in-person marketing tactics, with expertise in community building
• Track record of successful collaboration with partnership teams, including joint planning, execution, metrics monitoring, and earning trust as a strategic partner
• Planning and executing impactful events from kickoffs to demo days
• Ability to travel, as required, to host regional startup events

Responsibilities

• Own the “Stripe Startups” program experience
• Partner with our product team to create exceptional in-product experiences through the onboarding, activation, and deeper program and product adoption journey
• Create and manage an engaging, ongoing content calendar, community hub, and communication cadence, educational content that surfaces the relevant product ships and wins from within the community, and event invitations
• Lead community & events
• Plan and execute impactful events (in-person and online) for Stripe Startups, from kickoffs to demo days, ensuring alignment with program goals. (Some travel will be required to our startup hubs globally)
• Moderate a vibrant startup community and facilitate knowledge sharing among members
• Work with Startup Partner teams to activate the program globally within the VC, accelerator, and incubator ecosystem that they manage; and with global startup field marketing teams to deliver local events, identifying opportunities for Startup program participants at Stripe-led and third-party events
• Manage program operations and growth
• Manage program operations, including the application process and benefits administration
• Manage the relationship with our vendors team, maintain communications with them, manage training them on updates
• Manage program timelines, deadlines, and deliverables to keep all initiatives on track and successfully executed
• Collaborate with product managers and Startup PMM to translate product launches into actionable insights for startups
• Enable and educate
• Enable sales teams and marketing teams to understand the value of the startup program
• Monitor and report on data and program performance, and use this data to optimize program adoption and founder success

Preferred Qualifications

• Experience ideating, launching, and leading programs specifically for early-stage founders at venture funds, accelerators, or founder communities
• Exceptional organization and project management skills with ability to manage multiple complex projects simultaneously
• Strong problem-solving and analytical abilities, with a “test & learn” mindset
• Excellent collaboration skills and ability to influence across organizational boundaries
• Advanced analytical capabilities to derive actionable insights from complex data
• Established network within the global startup community
• Understanding of the unique challenges faced by technical founders and developer-focused startups
• Experience creating and delivering content or programming that resonates with early-stage builders