Women's Health Digital Campaign Manager

Summary

Join Natera, a global leader in cell-free DNA testing, as a Marketing professional. You will design, execute, and track integrated marketing campaigns, optimizing demand generation and managing the marketing funnel. Responsibilities include collaborating with sales operations and delivering performance analytics. A Bachelor's degree and 7+ years of relevant experience in B2B demand generation are required. Experience in Biotech, Oncology, or related fields is highly preferred. Natera offers competitive benefits, including comprehensive medical, dental, vision, life, and disability plans, free testing for employees and their families, fertility care benefits, paid leave, 401k, and more.

Requirements

• Bachelor’s degree in business, marketing, related field, or equivalent in experience
• 7+ years of work experience administering marketing and sales data/platforms
• B2B demand generation campaign management experience
• Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing

Responsibilities

• Work with business marketing to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns
• Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities (eg. ABM, multi-touch marketing campaigns, retargeting)
• Manage E2E marketing funnel into sales pipeline from digital campaigns
• Deliver analytics to track, measure and optimize effectiveness and demand conversion
• Collaborate with functional leads in the sales ops on optimizing the marketing pipeline

Preferred Qualifications

• Experience in BioTech, Oncology, Organ Health, Women's Health Marketing
• Experience with Paid, Earned, Owned Media (e.g. SEM, Display, Programmatic)
• Excellent problem solving and creative solution-building skills
• Experience managing projects of varying complexity; time management and project management are critical skills
• Strong communication, interpersonal, team building, and support skills
• Demonstrate resourcefulness, motivation, initiative, and leadership

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• A generous employee referral program