Marketing Campaign Manager

Summary

Join Fleetworthy as a Marketing Manager and drive significant growth through multi-channel marketing campaigns. You will own and execute strategies across paid media, social media, content marketing, and organic acquisition, optimizing PLG messaging and customer experience. This role demands strategic thinking and hands-on execution, leveraging data insights and A/B testing to maximize impact. You will collaborate with cross-functional teams, fostering a culture of experimentation and results. The ideal candidate possesses 5+ years of B2B SaaS marketing experience with a proven track record of success in performance and growth marketing. A competitive salary range of $90,000 - $100,000 USD yearly is offered.

Requirements

• 5+ years of experience in a B2B SaaS marketing role focused on performance and growth marketing
• Proven track record of building and scaling paid media programs that drive efficient acquisition and pipeline growth
• A strong writer that is hyper-focused on the customer experience and delivering unexpected and unique buyer journeys
• Understanding of social media strategies, from organic brand-building to paid social amplification
• Experience optimizing PLG growth loops, product adoption, and customer retention and cross-sell strategies
• A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas
• Hands-on experience with tools like Marketo, Salesforce, Gong, GA4, project management tools like Monday.com
• Strong ability to balance big-picture strategy with execution, thriving in a role where autonomy and ownership are key
• A self-starter with exceptional communication skills, able to influence and align cross-functional teams

Responsibilities

• Own and execute multi-channel marketing campaigns across multiple brands to drive growth across paid media, social media, content marketing, and organic acquisition
• Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings
• Think beyond traditional B2B—leverage B2C-style engagement tactics and out-of-the-box growth experiments to increase brand visibility and conversions
• Leverage social media in campaigns to build strong organic engagement while integrating paid strategies for maximum impact
• Optimize PLG messaging and customer experience to improve free-to-paid conversion rates through creative onboarding, lifecycle marketing, and retargeting strategies
• Test, iterate, and optimize marketing campaigns based on data insights, A/B testing, and performance analysis
• Work cross-functionally with Product, Sales, and Customer Success to align marketing efforts with revenue goals
• Own campaign analytics—track key metrics, understand attribution models, and ensure every dollar spent drives measurable impact
• Collaborate across a team of high-performing marketers, fostering a culture of experimentation and results

Benefits

$90,000 - $100,000 USD yearly