Programmatic Display Manager

Summary

Join ROI·DNA as an exceptionally awesome Contractor, Programmatic Display Manager! You will leverage your deep programmatic trading experience in DSPs to launch, manage, and optimize display campaigns for a diverse B2B client base. Responsibilities include leading account strategy, analyzing data, troubleshooting campaigns, and providing client reporting and optimization commentary. You'll need at least 5-7 years of experience in online marketing with a focus on programmatic display, agency experience with B2B clients, and expertise in various platforms like Campaign Manager and DV360. The role also involves mentoring team members and recommending process improvements. Compensation is $50-$100 per hour at 50 hours per month.

Requirements

• At least 5-7 years of experience in online marketing with an emphasis in programmatic display, ideally managing campaigns with $100k or higher monthly spend
• Agency experience with B2B clients is required
• Effective client management experience - you lead with solutions that best meet a client’s business needs through superb verbal and written communication
• Deep experience with Campaign Manager and 1st, and 3rd-party audience targeting across TTD, DV360, GDN, etc; additional platforms are a bonus i.e, YouTube
• Have a working knowledge of Account-Based Marketing and key technical platforms- 6Sense, Demandbase, Terminus, etc
• Experience with Adobe Analytics and Google Analytics, Programmatic Campaigns, Ad Server Display, Ad Campaign Optimization
• Comfortable with both marketing and advertising concepts, as well as the advanced mathematics involved in interpreting complex output from multiple systems and analyzing data

Responsibilities

• Confidently, competently, and efficiently launch, manage, and strategically optimize display campaigns across a diverse client base focused on demand generation
• Lead account strategy and partner with clients as a consultant, with the ability to influence clients to solutions that best meet their business needs
• Use critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
• Troubleshoot campaign challenges
• Implement campaign optimizations within the DSPs
• Work across multiple technology platforms, including DSPs, Internal BI, Ad servers & Attribution, Brand safety, etc
• Client reporting & optimization commentary
• Delivery & incremental forecasting
• Effectively communicate strategy and results to clients in reports and meetings not limited to just the keywords, copy, and placement, but also around creative and landing page strategy
• Mentor and QA other team members
• Recommend and provide process improvements and help increase efficiencies
• Manage client campaigns within ABM platforms such as 6Sense or Demandbase

Preferred Qualifications

The ideal candidate will be well-rounded in digital marketing channels

Benefits

The anticipated compensation is $50-$100 per hour at 50 hours per month and is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity