Programmatic Manager

Summary

Join DEPT® as a Programmatic Manager and become a resident expert in programmatic and direct buying. This remote role, based within 50 miles of San Diego, CA, requires a minimum of 4 years' experience in programmatic advertising and 1 year in a client-facing digital marketing role. You will design and execute programmatic strategies, act as a subject matter expert for clients, and manage projects. Collaboration with cross-functional teams is crucial. Growth opportunities include mentorship and contributing to agency thought leadership. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• Advanced understanding of programmatic and direct buys, keenly understanding how they fit within the a full funnel strategy
• A minimum of 4 years’ experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role
• 2 years’ experience trading in DV360 and/or The Trade Desk
• Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients
• Experience establishing relationships and working directly with publishers, SSPs, data, and/or adtech partners
• Strong written and verbal communication skills

Responsibilities

• Design and execution of programmatic and/or direct buy tactical strategy
• Act as a subject matter expert in programmatic and direct buys for your assigned clients by answering client communication and leading weekly calls
• Project management accounts you own
• Delivering tactical programmatic and/or direct buy strategy geared towards achieving or exceeding client efficiency and growth
• Account management and completion of campaign builds and optimization in DSPs within agreed upon timelines
• Accountability for monitoring campaigns and pacing daily to ensure delivery of budgets and KPI targets
• Collaborating on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals
• Ability to quantify and prioritize initiatives that will have greatest impact on account performance while balancing long term growth initiatives
• Implementing testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection
• Ensuring all account programmatic management efforts go through a QA process and are executed/delivered error free
• Supporting Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys, ensuring a clear, consistent, and strategic vision is set for clients
• Following SME’s and consistently attending DEPT®’s training opportunities to stay up to date on agency POVs, thought leadership, industry trends, partnership capabilities. Continuously expanding knowledge of programmatic and direct buy best practices
• Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) to deliver upon clients goals
• Active delegation, coaching, and mentorship to Associates & Sr Associates
• Understand the business model and objectives of their client’s businesses and how programmatic and direct buys play a key role in each stage of the funnel
• Contribute to agency thought leadership and case studies
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Preferred Qualifications

• A Google Analytics certification
• Experience in managing programmatic campaigns in Google Ads (GDA and YouTube) and Amazon DSP
• Energetic, passionate, and creative programmatic enthusiast; eager to roll up your sleeves and be hands on and learn
• Enthusiasm to grow in programmatic, embodying a “forever student” mentality
• Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave