Programmatic Campaign Manager

Summary

Join Wpromote as a Programmatic Manager to launch, oversee, and directly manage paid media campaigns for clients across various programmatic platforms. You will manage account activity, collaborate with other channel managers, and develop campaign strategies. This role requires 1-3 years of experience managing programmatic campaigns and a deep understanding of the industry. Wpromote offers a competitive salary, excellent benefits including half-day Fridays, unlimited PTO, flexible schedules, work-from-anywhere options, and comprehensive insurance coverage. The company prioritizes a strong work-life balance and fosters a diverse and inclusive work environment. This position may be performed remotely in most US states.

Requirements

• 1-3 years in a hands-on role managing Programmatic campaigns at an agency, in-house or within an ad tech company
• Deep knowledge of Programmatic and paid media industries
• Advanced understanding of programmatic buying (DSP), measurement solutions and audience segmentation
• Advanced experience with ad trafficking (Campaign Manager specific a plus). Strong expertise and background in digital analytics and reporting solutions, as well as how to use these tools in paid media campaigns
• Excellent verbal and written communication skills
• Eagerness to grow within a talented team
• Working knowledge of display, video, audio, DOOH and external data or media providers (DV360, TTD, Stackadapt, LiveRamp etc.)
• Ability to ideate new strategies and act on innovative solutions to solve advertisers complex business challenges
• Expertise in omni-channel activations, optimization, and attribution
• Prove ability to manage vendor relationships and communication effectively
• Experience working directly with clients and large cross-functional teams

Responsibilities

• Assisting with new business proposal creation and distribution
• Managing client Display, Shopping, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
• Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
• Maintaining knowledge of industry trends as they relate to the programmatic space
• Managing technology vendor relationships as well as the implementation and/or integration of those technologies
• Creating and managing a portfolio of accounts in DV360, The Trade Desk, and other DSPs including campaign creation, trafficking, and optimization
• Conducting industry, audience and competitor research
• Analyzing campaign results and adjust strategy and budgets accordingly
• Communicating with clients regularly to discuss goals and deliver results
• Developing strategies across all marketing channels to improve KPI outcomes for branding and performance goals/ and achieve maximum efficiency
• Staying apprised of current and new DSP functionality or data products along with other Programmatic media vendor solutions, then successfully deploy on relevant campaigns
• Maintaining knowledge of industry trends as they relate to the programmatic space

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!