Programmatic Media Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Programmatic Strategist and own the execution, performance, and growth of programmatic advertising within your book of business. You will collaborate with cross-functional teams, develop and manage programmatic campaigns across various channels, and provide data-driven insights to clients. This role requires in-depth knowledge of programmatic platforms, data analysis skills, and excellent communication abilities. Power Digital offers a fully flexible work environment (remote, in-office, or hybrid), robust benefits, and unlimited growth opportunities. The ideal candidate will be a self-starter, autonomously owning responsibilities and contributing to client success. Success is measured by client retention, campaign performance, and timely completion of deliverables.

Requirements

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
• Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems

Responsibilities

• Work closely with specialists, planning teams, marketing sciences and account teams to develop and execute programmatic strategies effectively
• Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms) with hands-on-key activation
• Take ownership of managing campaigns across various programmatic channels, including mobile, display, video, CTV, DOOH and audio
• Identifying audience + data partners for addressable campaigns
• Curate and negotiate media inventory with high priority vendors and networks
• Lead programmatic communications as subject matter expert
• Monitor account pacing documentation, accounting requirements and deliverable tracking
• Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
• Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools
• Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis
• Ownership of department operations for respective clients, such as trafficking, pixel creation, A/B test set ups
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 12 observed national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives