Programmatic Media Strategist

Summary

Join Power Digital as a Programmatic Strategist and own the execution, performance, and growth of programmatic advertising within your client portfolio. You will collaborate with cross-functional teams to develop and implement strategies, manage campaigns across various channels, and provide insightful analysis. This role demands in-depth knowledge of programmatic platforms, data analysis skills, and excellent communication abilities. You will be responsible for client communication, reporting, and optimization, working closely with account leadership to achieve business goals. Power Digital offers a fully flexible work environment and a comprehensive benefits package.

Requirements

• In-depth knowledge and hands-on-key experience with programmatic advertising platforms, demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges
• Proficiency in data analysis and the ability to interpret campaign performance metrics, optimize campaigns, and make data-driven decisions
• Understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
• Proficient in ad creative best practices (formats, specs, messaging) and audience targeting techniques (demographics, behavioral targeting, retargeting) across various platforms and within the DSP
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
• Familiarity with ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Work closely with specialists, planning teams, marketing sciences and account teams to develop and execute programmatic strategies effectively
• Create and onboard new programmatic accounts and campaigns within self-serve DSPs (Demand-Side Platforms) with hands-on-key activation
• Take ownership of managing campaigns across various programmatic channels, including mobile, display, video, CTV, DOOH and audio
• Identifying audience + data partners for addressable campaigns
• Curate and negotiate media inventory with high priority vendors and networks
• Lead programmatic communications as subject matter expert
• Monitor account pacing documentation, accounting requirements and deliverable tracking
• Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
• Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools
• Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis
• Ownership of department operations for respective clients, such as trafficking, pixel creation, A/B test set ups
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Salary, Annual Executive Bonus & Equity (Executive only - remove for all others)
• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives