Social Media and Influencer Strategist

Summary

Join Power Digital, a tech-enabled growth firm, as a Social Strategist! You will craft and execute comprehensive social media strategies for diverse clients, developing unique brand voices and managing influencer relationships. This role demands autonomous workflow management, creative strategy development, and consistent content execution. You'll stay ahead of industry trends, collaborate effectively with the team, and maintain clear client communication. Success hinges on delivering impactful results and meeting established KPIs. Power Digital values diversity and inclusion, fostering a supportive and collaborative work environment.

Requirements

• 2+ years of experience in social media (agency experience preferred)
• Proactively stay current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
• Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact
• Established goals/targets for 100% of accounts
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals
• Below 10% Client Churn Rate
• Understands all strategies of department and can execute on 100%
• Can navigate 100%+ difficult probing questions on performance

Responsibilities

• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships
• Proficiently drive influencer programming through identifying, vetting and slating influencer talent and creators for campaigns. This includes negotiating, communicating deliverables, seeing partnership through from execution to completion, and reporting on performance
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team
• Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department